Proposing transmedia storytelling for Malaysian film industry : thematic considerations
Media convergence is ultimately the result of the disruption in media technology, creating a new episteme that foregrounds the diverse and interlinked way a story travels across platforms. One crucial development of media convergence is transmedia. While media scholars argue that media convergence h...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/18708/1/51964-174279-1-PB.pdf http://journalarticle.ukm.my/18708/ https://ejournal.ukm.my/mjc/issue/view/1451 |
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