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Cultural identification of entrepreneurship competency through Tampan Tailor film based on multimodality perspective

Tracing the life story of an entrepreneur, many ups and downs occur and are difficult to map in detail, but their track record can be clearly illustrated through the medium of film. This research aims to map out the key visuals through the scenes of Tampan Tailor, as one of the films that promoted e...

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Main Authors: Rustono Farady, Marta, Benedicta Prihatin, Dwi Riyanti, Angela Oktavia Suryani,, Harry,, Sandroto, Christine Winstinindah, Wikantiyoso, Bimo
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:http://journalarticle.ukm.my/18680/1/54825-180437-1-SM.pdf
http://journalarticle.ukm.my/18680/
https://ejournal.ukm.my/mjc/issue/view/1473
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spelling my-ukm.journal.186802022-05-24T01:11:20Z http://journalarticle.ukm.my/18680/ Cultural identification of entrepreneurship competency through Tampan Tailor film based on multimodality perspective Rustono Farady, Marta Benedicta Prihatin, Dwi Riyanti Angela Oktavia Suryani, Harry, Sandroto, Christine Winstinindah Wikantiyoso, Bimo Tracing the life story of an entrepreneur, many ups and downs occur and are difficult to map in detail, but their track record can be clearly illustrated through the medium of film. This research aims to map out the key visuals through the scenes of Tampan Tailor, as one of the films that promoted entrepreneurship in Indonesia, through multimodality. Multimodality research will use the mixture of Cultural Performance Theory by Victor Turner and 13 Indicators of Entrepreneurship Competency by Spencer & Spencer in order to map the key elements of the film scenes. This research relies on a qualitative approach with Multimodality Discourse Analysis by O’Halloran. The visual data collected in the research shows that entrepreneurship capabilities comes from the hardships the character faced along the story, even though the character does not contribute directly to tailoring business for the first half of the film. This is strengthened by financial condition of the character and his daily life to develop his entrepreneurial skills. Commitment, Perseverance, High Performance Focus and Opportunity are the key factors to develop entrepreneur’s competency as displayed in Tampan Tailor film. Throughout the visual scenes in the film, the audience can identify how the main character develops his soft and hard skills necessary to become a quality entrepreneur. It can be concluded from this research that there are numerous ways to express how entrepreneurial skills should be developed. These skills can develop not only in their field of expertise, but also outside their field which highlights the importance of working experience in order to become an entrepreneur. Penerbit Universiti Kebangsaan Malaysia 2022 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/18680/1/54825-180437-1-SM.pdf Rustono Farady, Marta and Benedicta Prihatin, Dwi Riyanti and Angela Oktavia Suryani, and Harry, and Sandroto, Christine Winstinindah and Wikantiyoso, Bimo (2022) Cultural identification of entrepreneurship competency through Tampan Tailor film based on multimodality perspective. Jurnal Komunikasi ; Malaysian Journal of Communication, 38 (1). pp. 305-322. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1473
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Tracing the life story of an entrepreneur, many ups and downs occur and are difficult to map in detail, but their track record can be clearly illustrated through the medium of film. This research aims to map out the key visuals through the scenes of Tampan Tailor, as one of the films that promoted entrepreneurship in Indonesia, through multimodality. Multimodality research will use the mixture of Cultural Performance Theory by Victor Turner and 13 Indicators of Entrepreneurship Competency by Spencer & Spencer in order to map the key elements of the film scenes. This research relies on a qualitative approach with Multimodality Discourse Analysis by O’Halloran. The visual data collected in the research shows that entrepreneurship capabilities comes from the hardships the character faced along the story, even though the character does not contribute directly to tailoring business for the first half of the film. This is strengthened by financial condition of the character and his daily life to develop his entrepreneurial skills. Commitment, Perseverance, High Performance Focus and Opportunity are the key factors to develop entrepreneur’s competency as displayed in Tampan Tailor film. Throughout the visual scenes in the film, the audience can identify how the main character develops his soft and hard skills necessary to become a quality entrepreneur. It can be concluded from this research that there are numerous ways to express how entrepreneurial skills should be developed. These skills can develop not only in their field of expertise, but also outside their field which highlights the importance of working experience in order to become an entrepreneur.
format Article
author Rustono Farady, Marta
Benedicta Prihatin, Dwi Riyanti
Angela Oktavia Suryani,
Harry,
Sandroto, Christine Winstinindah
Wikantiyoso, Bimo
spellingShingle Rustono Farady, Marta
Benedicta Prihatin, Dwi Riyanti
Angela Oktavia Suryani,
Harry,
Sandroto, Christine Winstinindah
Wikantiyoso, Bimo
Cultural identification of entrepreneurship competency through Tampan Tailor film based on multimodality perspective
author_facet Rustono Farady, Marta
Benedicta Prihatin, Dwi Riyanti
Angela Oktavia Suryani,
Harry,
Sandroto, Christine Winstinindah
Wikantiyoso, Bimo
author_sort Rustono Farady, Marta
title Cultural identification of entrepreneurship competency through Tampan Tailor film based on multimodality perspective
title_short Cultural identification of entrepreneurship competency through Tampan Tailor film based on multimodality perspective
title_full Cultural identification of entrepreneurship competency through Tampan Tailor film based on multimodality perspective
title_fullStr Cultural identification of entrepreneurship competency through Tampan Tailor film based on multimodality perspective
title_full_unstemmed Cultural identification of entrepreneurship competency through Tampan Tailor film based on multimodality perspective
title_sort cultural identification of entrepreneurship competency through tampan tailor film based on multimodality perspective
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2022
url http://journalarticle.ukm.my/18680/1/54825-180437-1-SM.pdf
http://journalarticle.ukm.my/18680/
https://ejournal.ukm.my/mjc/issue/view/1473
_version_ 1734300935350386688
score 13.223943

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