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Changes in the approach of polish journalists’ use of social media caused by the Covid-19 pandemic

The article aims to identify and define the changes that are taking place in the approach of Polish journalists to the use of social media and forms of communication between journalists and PR specialists, taking into account changes related to COVID-19. The research in the area of methodology devel...

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Main Authors: Gawronski, Slawomir, Tworzydło, Dariusz, Tomczak, Jakub
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:http://journalarticle.ukm.my/18669/1/49869-180849-1-PB.pdf
http://journalarticle.ukm.my/18669/
https://ejournal.ukm.my/mjc/issue/view/1473
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spelling my-ukm.journal.186692022-05-24T00:56:45Z http://journalarticle.ukm.my/18669/ Changes in the approach of polish journalists’ use of social media caused by the Covid-19 pandemic Gawronski, Slawomir Tworzydło, Dariusz Tomczak, Jakub The article aims to identify and define the changes that are taking place in the approach of Polish journalists to the use of social media and forms of communication between journalists and PR specialists, taking into account changes related to COVID-19. The research in the area of methodology development, tool design, implementation of the adopted assumptions, and report preparation was carried out by the Polish Press Agency in Warsaw (PPA - polish state news agency) and the authors. The result of the survey is 316 questionnaires completed by journalists. During analyses, CATI research was used. The presented results are representative of the journalistic community and allow for extrapolation to the entire population of journalists and media workers in Poland. It was found that the importance of information and its consumption had increased. The situation related to the COVID-19 pandemic has significantly changed the work of Polish journalists publishing their content on social media, which results directly from the significant changes that have affected this medium. An increase in the speed of its spread was also observed. These factors negatively affect the quality of information and its credibility, resulting in fake news. The article presents tools supporting journalists in the fight against disinformation and fake news - which were particularly intense during the COVID-19 pandemic. Penerbit Universiti Kebangsaan Malaysia 2022 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/18669/1/49869-180849-1-PB.pdf Gawronski, Slawomir and Tworzydło, Dariusz and Tomczak, Jakub (2022) Changes in the approach of polish journalists’ use of social media caused by the Covid-19 pandemic. Jurnal Komunikasi ; Malaysian Journal of Communication, 38 (1). pp. 99-117. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1473
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The article aims to identify and define the changes that are taking place in the approach of Polish journalists to the use of social media and forms of communication between journalists and PR specialists, taking into account changes related to COVID-19. The research in the area of methodology development, tool design, implementation of the adopted assumptions, and report preparation was carried out by the Polish Press Agency in Warsaw (PPA - polish state news agency) and the authors. The result of the survey is 316 questionnaires completed by journalists. During analyses, CATI research was used. The presented results are representative of the journalistic community and allow for extrapolation to the entire population of journalists and media workers in Poland. It was found that the importance of information and its consumption had increased. The situation related to the COVID-19 pandemic has significantly changed the work of Polish journalists publishing their content on social media, which results directly from the significant changes that have affected this medium. An increase in the speed of its spread was also observed. These factors negatively affect the quality of information and its credibility, resulting in fake news. The article presents tools supporting journalists in the fight against disinformation and fake news - which were particularly intense during the COVID-19 pandemic.
format Article
author Gawronski, Slawomir
Tworzydło, Dariusz
Tomczak, Jakub
spellingShingle Gawronski, Slawomir
Tworzydło, Dariusz
Tomczak, Jakub
Changes in the approach of polish journalists’ use of social media caused by the Covid-19 pandemic
author_facet Gawronski, Slawomir
Tworzydło, Dariusz
Tomczak, Jakub
author_sort Gawronski, Slawomir
title Changes in the approach of polish journalists’ use of social media caused by the Covid-19 pandemic
title_short Changes in the approach of polish journalists’ use of social media caused by the Covid-19 pandemic
title_full Changes in the approach of polish journalists’ use of social media caused by the Covid-19 pandemic
title_fullStr Changes in the approach of polish journalists’ use of social media caused by the Covid-19 pandemic
title_full_unstemmed Changes in the approach of polish journalists’ use of social media caused by the Covid-19 pandemic
title_sort changes in the approach of polish journalists’ use of social media caused by the covid-19 pandemic
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2022
url http://journalarticle.ukm.my/18669/1/49869-180849-1-PB.pdf
http://journalarticle.ukm.my/18669/
https://ejournal.ukm.my/mjc/issue/view/1473
_version_ 1734300933912788992
score 13.211869

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