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Tourism in digital era : the influence of digital marketing on the intention to visit museum

The growth of digital media usage in tourism industry over the last decade all over the world has led Menteri Pariwisata dan Industri Kreatif Republik Indonesia (the Ministry of Tourism and Creative Economy of the Republic of Indonesia) to establish tourism digital marketing as one of national touri...

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Main Authors: Jasmine Rahma Amalia,, Ita Musfirowati Hanika,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:http://journalarticle.ukm.my/18659/1/51316-168095-1-PB.pdf
http://journalarticle.ukm.my/18659/
https://ejournal.ukm.my/mjc/issue/view/1424
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spelling my-ukm.journal.186592022-05-24T00:24:52Z http://journalarticle.ukm.my/18659/ Tourism in digital era : the influence of digital marketing on the intention to visit museum Jasmine Rahma Amalia, Ita Musfirowati Hanika, The growth of digital media usage in tourism industry over the last decade all over the world has led Menteri Pariwisata dan Industri Kreatif Republik Indonesia (the Ministry of Tourism and Creative Economy of the Republic of Indonesia) to establish tourism digital marketing as one of national tourism development master plans from 2010 to 2025. It was noticed that a tourism development vision could be pursued by achieving several goals, such as developing synergistic, excellent and responsible tourism marketing to increase domestic tourist visits. To implement the master plan and to gain more visitors, most of the tourism sectors including museums have increasingly utilised digital media. As one of the favourite museums in DKI Jakarta, Bank Indonesia Museum has engaged the visitors through Instagram and Electronic Word of Mouth (E-Wom). The objective of this study is to explore the influence of Instagram @museum_bi posts and E-WOM on the intention to visit the Bank Indonesia Museum. The method used was empirically verified through a survey which was distributed to Instagram followers of @museum_bi and analysed with SPSS. The results of this study revealed that the spread of Instagram @museum_bi posts, electronic word of mouth, and the posts of Instagram @museum_bi and electronic word of mouth simultaneously influenced tourists’ intentions to visit the Bank Indonesia Museum. Penerbit Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/18659/1/51316-168095-1-PB.pdf Jasmine Rahma Amalia, and Ita Musfirowati Hanika, (2021) Tourism in digital era : the influence of digital marketing on the intention to visit museum. Jurnal Komunikasi ; Malaysian Journal of Communication, 37 (3). pp. 274-287. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1424
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The growth of digital media usage in tourism industry over the last decade all over the world has led Menteri Pariwisata dan Industri Kreatif Republik Indonesia (the Ministry of Tourism and Creative Economy of the Republic of Indonesia) to establish tourism digital marketing as one of national tourism development master plans from 2010 to 2025. It was noticed that a tourism development vision could be pursued by achieving several goals, such as developing synergistic, excellent and responsible tourism marketing to increase domestic tourist visits. To implement the master plan and to gain more visitors, most of the tourism sectors including museums have increasingly utilised digital media. As one of the favourite museums in DKI Jakarta, Bank Indonesia Museum has engaged the visitors through Instagram and Electronic Word of Mouth (E-Wom). The objective of this study is to explore the influence of Instagram @museum_bi posts and E-WOM on the intention to visit the Bank Indonesia Museum. The method used was empirically verified through a survey which was distributed to Instagram followers of @museum_bi and analysed with SPSS. The results of this study revealed that the spread of Instagram @museum_bi posts, electronic word of mouth, and the posts of Instagram @museum_bi and electronic word of mouth simultaneously influenced tourists’ intentions to visit the Bank Indonesia Museum.
format Article
author Jasmine Rahma Amalia,
Ita Musfirowati Hanika,
spellingShingle Jasmine Rahma Amalia,
Ita Musfirowati Hanika,
Tourism in digital era : the influence of digital marketing on the intention to visit museum
author_facet Jasmine Rahma Amalia,
Ita Musfirowati Hanika,
author_sort Jasmine Rahma Amalia,
title Tourism in digital era : the influence of digital marketing on the intention to visit museum
title_short Tourism in digital era : the influence of digital marketing on the intention to visit museum
title_full Tourism in digital era : the influence of digital marketing on the intention to visit museum
title_fullStr Tourism in digital era : the influence of digital marketing on the intention to visit museum
title_full_unstemmed Tourism in digital era : the influence of digital marketing on the intention to visit museum
title_sort tourism in digital era : the influence of digital marketing on the intention to visit museum
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2021
url http://journalarticle.ukm.my/18659/1/51316-168095-1-PB.pdf
http://journalarticle.ukm.my/18659/
https://ejournal.ukm.my/mjc/issue/view/1424
_version_ 1734300932652400640
score 13.211869

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