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Netnography and social network analysis : centrality actors reopening Indonesia's tourism industry in a transitional era

The Covid-19 disease that the World Health Organization (WHO) stated as a pandemic on March 11, 2020 impacts negatively on the tourism industry. It causes the foreign exchange earnings from the tourism sector to decline, and it is the duty of the Ministry of Tourism and Creative Economy to resolve t...

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Main Authors: Pipit Fitriyah,, Ismi Dwi Astuti Nurhaeni,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:http://journalarticle.ukm.my/18658/1/51315-168094-1-PB.pdf
http://journalarticle.ukm.my/18658/
https://ejournal.ukm.my/mjc/issue/view/1424
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spelling my-ukm.journal.186582022-05-24T00:23:59Z http://journalarticle.ukm.my/18658/ Netnography and social network analysis : centrality actors reopening Indonesia's tourism industry in a transitional era Pipit Fitriyah, Ismi Dwi Astuti Nurhaeni, The Covid-19 disease that the World Health Organization (WHO) stated as a pandemic on March 11, 2020 impacts negatively on the tourism industry. It causes the foreign exchange earnings from the tourism sector to decline, and it is the duty of the Ministry of Tourism and Creative Economy to resolve this problem . The implementation of physical distancing as a solution to minimize the spread of the Covid-19 disease has changed society to do more activities online which speeds up the development of digital culture. The researchers examine the structure of relationships between social entities on Twitter regarding the planning of reopening Indonesian tourism. The data collection is conducted from 19 to 23 June 2020, in the transition era. The subject is the official Twitter account of The Ministry of Tourism and Creative Economy, @kamenparekraf. The netnography method was applied to understand social relations in social networks and analyze the structure and patterns of the relations between community members called actors (nodes) and the relations between members called ties. The results showed that the network formed 5 large clusters that were the clusters of @kamenparekraf, @jokowi, @susipudjiastuti, @wishnutama, and @zenicman. The high level of communication intensity on the planning of reopening tourism during the Covid-19 pandemic indicated that the communication network used Twitter as the favorite social media and formed a digital culture in content using #SobatParekraf so that every actor involved indirectly made social relations and became a member of the Twitter social media community. Penerbit Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/18658/1/51315-168094-1-PB.pdf Pipit Fitriyah, and Ismi Dwi Astuti Nurhaeni, (2021) Netnography and social network analysis : centrality actors reopening Indonesia's tourism industry in a transitional era. Jurnal Komunikasi ; Malaysian Journal of Communication, 37 (3). pp. 257-273. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1424
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The Covid-19 disease that the World Health Organization (WHO) stated as a pandemic on March 11, 2020 impacts negatively on the tourism industry. It causes the foreign exchange earnings from the tourism sector to decline, and it is the duty of the Ministry of Tourism and Creative Economy to resolve this problem . The implementation of physical distancing as a solution to minimize the spread of the Covid-19 disease has changed society to do more activities online which speeds up the development of digital culture. The researchers examine the structure of relationships between social entities on Twitter regarding the planning of reopening Indonesian tourism. The data collection is conducted from 19 to 23 June 2020, in the transition era. The subject is the official Twitter account of The Ministry of Tourism and Creative Economy, @kamenparekraf. The netnography method was applied to understand social relations in social networks and analyze the structure and patterns of the relations between community members called actors (nodes) and the relations between members called ties. The results showed that the network formed 5 large clusters that were the clusters of @kamenparekraf, @jokowi, @susipudjiastuti, @wishnutama, and @zenicman. The high level of communication intensity on the planning of reopening tourism during the Covid-19 pandemic indicated that the communication network used Twitter as the favorite social media and formed a digital culture in content using #SobatParekraf so that every actor involved indirectly made social relations and became a member of the Twitter social media community.
format Article
author Pipit Fitriyah,
Ismi Dwi Astuti Nurhaeni,
spellingShingle Pipit Fitriyah,
Ismi Dwi Astuti Nurhaeni,
Netnography and social network analysis : centrality actors reopening Indonesia's tourism industry in a transitional era
author_facet Pipit Fitriyah,
Ismi Dwi Astuti Nurhaeni,
author_sort Pipit Fitriyah,
title Netnography and social network analysis : centrality actors reopening Indonesia's tourism industry in a transitional era
title_short Netnography and social network analysis : centrality actors reopening Indonesia's tourism industry in a transitional era
title_full Netnography and social network analysis : centrality actors reopening Indonesia's tourism industry in a transitional era
title_fullStr Netnography and social network analysis : centrality actors reopening Indonesia's tourism industry in a transitional era
title_full_unstemmed Netnography and social network analysis : centrality actors reopening Indonesia's tourism industry in a transitional era
title_sort netnography and social network analysis : centrality actors reopening indonesia's tourism industry in a transitional era
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2021
url http://journalarticle.ukm.my/18658/1/51315-168094-1-PB.pdf
http://journalarticle.ukm.my/18658/
https://ejournal.ukm.my/mjc/issue/view/1424
_version_ 1734300932533911552
score 13.211869

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