Metadiscourse markers in Dr. Zakir Naik's persuasive discourse
The International speaker Dr Zakir Naik has been the target of many studies for his influential speeches. Analysing persuasive speeches can be tackled from different angles, amongst which is the functional markers of persuasion represented by the Metadiscourse markers. Dr Zakir Naik's persua...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/18537/1/51551-172433-1-PB.pdf http://journalarticle.ukm.my/18537/ https://ejournal.ukm.my/gema/issue/view/1440 |
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| Summary: | The International speaker Dr Zakir Naik has been the target of many studies for his influential
speeches. Analysing persuasive speeches can be tackled from different angles, amongst which
is the functional markers of persuasion represented by the Metadiscourse markers. Dr Zakir
Naik's persuasive speeches have never been analyzed from a metadiscourse perspective. This
paper aims to investigate the types and functions of metadiscourse markers in Zakir Naik's
speeches. After transcribing Zakir Naik's videos manually, the coding process was
accomplished via NVivo software and Microsoft Excel. Applying Dafouz-Milne's (2008)
categories in the codification process, the interpersonal and textual metadiscourse markers are
revealed. In terms of interpersonal metadiscourse markers, commentaries have been chiefly
employed, contributing to Naik's relation to the audience. In terms of the textual metadiscourse
markers, logical markers showed the highest usage. Such markers help in connecting his
various persuasion strategies and multi-argument to make them smoothly connected. This
paper has found that, generally, Zakir Naik has effectively developed and promoted his
arguments via the extensive use of various metadiscourse tools while establishing an excellent
relationship with the audience to attain a continuous relationship. This paper also argues that a
fruitful approach to explore the interpersonal and textual definitions of language is Dafouz-
Milne's categorization of metadiscourse markers as a powerful methodological tool in
discourse analysis. |
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