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Exploring consumer single-use plastic reduction behaviour : a conceptual framework

Single–use plastics waste, when not properly managed and discarded, poses a threat to both the environment and human health. In the next 30 years, the global plastics waste crisis will exacerbate if the current consumption pattern and their production continue. The plastics crisis is seen as an anth...

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Main Authors: Farah Murni Merican,, Syuhaily Osman,, Norzalina Zainudin,, Zuroni Md. Jusoh,, Fadilah Puteh,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:http://journalarticle.ukm.my/18512/1/48128-178374-1-PB.pdf
http://journalarticle.ukm.my/18512/
https://ejournal.ukm.my/gmjss/issue/view/1468
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spelling my-ukm.journal.185122022-04-22T03:06:33Z http://journalarticle.ukm.my/18512/ Exploring consumer single-use plastic reduction behaviour : a conceptual framework Farah Murni Merican, Syuhaily Osman, Norzalina Zainudin, Zuroni Md. Jusoh, Fadilah Puteh, Single–use plastics waste, when not properly managed and discarded, poses a threat to both the environment and human health. In the next 30 years, the global plastics waste crisis will exacerbate if the current consumption pattern and their production continue. The plastics crisis is seen as an anthropocentric problem that requires the understanding of consumer consumption patterns in order to encourage its alleviation. Thus, this paper proposes a conceptual framework to examine the predictors for adopting single–use plastics reduction activities among young urban consumers in Malaysia. Rather than assuming the homogeneity of the consumer’s single-use plastics reduction pattern, the current framework posits that different consumers are at different stages of behavioural readiness and adoption. It also explores the underlying factors and specific social referent groups at each stage using the integration of the Transtheoretical Model and Theory of Planned Behaviour. Consumer segmentation based on the theoretical integration could be used to create a more targeted behavioural change efforts that align with the characteristics and drivers of each stage. It is hoped that the present research can help to support efforts in reducing single-use plastics as outlined in the Malaysia’s Roadmap towards Zero Single-Use Plastics 2018-2030 policy. Penerbit Universiti Kebangsaan Malaysia 2022 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/18512/1/48128-178374-1-PB.pdf Farah Murni Merican, and Syuhaily Osman, and Norzalina Zainudin, and Zuroni Md. Jusoh, and Fadilah Puteh, (2022) Exploring consumer single-use plastic reduction behaviour : a conceptual framework. Geografia : Malaysian Journal of Society and Space, 18 (1). pp. 32-45. ISSN 2180-2491 https://ejournal.ukm.my/gmjss/issue/view/1468
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Single–use plastics waste, when not properly managed and discarded, poses a threat to both the environment and human health. In the next 30 years, the global plastics waste crisis will exacerbate if the current consumption pattern and their production continue. The plastics crisis is seen as an anthropocentric problem that requires the understanding of consumer consumption patterns in order to encourage its alleviation. Thus, this paper proposes a conceptual framework to examine the predictors for adopting single–use plastics reduction activities among young urban consumers in Malaysia. Rather than assuming the homogeneity of the consumer’s single-use plastics reduction pattern, the current framework posits that different consumers are at different stages of behavioural readiness and adoption. It also explores the underlying factors and specific social referent groups at each stage using the integration of the Transtheoretical Model and Theory of Planned Behaviour. Consumer segmentation based on the theoretical integration could be used to create a more targeted behavioural change efforts that align with the characteristics and drivers of each stage. It is hoped that the present research can help to support efforts in reducing single-use plastics as outlined in the Malaysia’s Roadmap towards Zero Single-Use Plastics 2018-2030 policy.
format Article
author Farah Murni Merican,
Syuhaily Osman,
Norzalina Zainudin,
Zuroni Md. Jusoh,
Fadilah Puteh,
spellingShingle Farah Murni Merican,
Syuhaily Osman,
Norzalina Zainudin,
Zuroni Md. Jusoh,
Fadilah Puteh,
Exploring consumer single-use plastic reduction behaviour : a conceptual framework
author_facet Farah Murni Merican,
Syuhaily Osman,
Norzalina Zainudin,
Zuroni Md. Jusoh,
Fadilah Puteh,
author_sort Farah Murni Merican,
title Exploring consumer single-use plastic reduction behaviour : a conceptual framework
title_short Exploring consumer single-use plastic reduction behaviour : a conceptual framework
title_full Exploring consumer single-use plastic reduction behaviour : a conceptual framework
title_fullStr Exploring consumer single-use plastic reduction behaviour : a conceptual framework
title_full_unstemmed Exploring consumer single-use plastic reduction behaviour : a conceptual framework
title_sort exploring consumer single-use plastic reduction behaviour : a conceptual framework
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2022
url http://journalarticle.ukm.my/18512/1/48128-178374-1-PB.pdf
http://journalarticle.ukm.my/18512/
https://ejournal.ukm.my/gmjss/issue/view/1468
_version_ 1731226548120322048
score 13.211869

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