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Pseudo-patriotic undertone of unity discourse in Nigeria’s print media

The realisation of genuine national unity within its ethnically diverse society has always been the primary challenge facing Nigeria since its Independence in 1960. This study investigated the discursive recontextualisation of national unity through newspaper congratulatory announcements (NCAs) w...

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Main Authors: Jibril, Ahmed Tanimu, Afida Mohamad Ali,, Zalina Mohamad Kasim,, Chan, Mei Yuit
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:http://journalarticle.ukm.my/18130/1/42802-165024-1-PB.pdf
http://journalarticle.ukm.my/18130/
https://ejournal.ukm.my/gema/issue/view/1417
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spelling my-ukm.journal.181302022-02-24T00:41:35Z http://journalarticle.ukm.my/18130/ Pseudo-patriotic undertone of unity discourse in Nigeria’s print media Jibril, Ahmed Tanimu Afida Mohamad Ali, Zalina Mohamad Kasim, Chan, Mei Yuit The realisation of genuine national unity within its ethnically diverse society has always been the primary challenge facing Nigeria since its Independence in 1960. This study investigated the discursive recontextualisation of national unity through newspaper congratulatory announcements (NCAs) within Nigeria’s ethnically diverse society, focusing on the pseudopatriotic undertones of the privately sponsored NCAs. Critical discourse analysis (CDA) and the agenda-setting theory informed the theoretical underpinning of the study. The data is drawn from four major dailies, covering the period between 2011 and 2016. Multimodal critical discourse analysis (MCDA) and the visual grammar (VG) are used as analytical methods to examine 97 privately sponsored NCAs. Dominant themes in the NCAs are highlighted along with the type of national unity projected in the NCAs. The analysis revealed that, in the name of promoting unity, private individuals and global conglomerates utilize pseudo acts to boost profits, enhance customer index, and construct their corporate image in the eyes of the ruling regimes and the general public in their host communities. It was also found that the envisioned future of the country as a united reality appears to contradict the common perception and lived experiences of the people. This study is meant to highlight the way certain ideologies are promoted and further interests are realised through the print media in the name of pseudo-patriotism. Further research may investigate comparable representations likely found in other newspaper genres as well as additional semiotic resources such as Nigeria’s Civil War artefacts and monuments, statues, and other national symbols. Penerbit Universiti Kebangsaan Malaysia 2021-08 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/18130/1/42802-165024-1-PB.pdf Jibril, Ahmed Tanimu and Afida Mohamad Ali, and Zalina Mohamad Kasim, and Chan, Mei Yuit (2021) Pseudo-patriotic undertone of unity discourse in Nigeria’s print media. GEMA ; Online Journal of Language Studies, 21 (3). pp. 194-214. ISSN 1675-8021 https://ejournal.ukm.my/gema/issue/view/1417
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The realisation of genuine national unity within its ethnically diverse society has always been the primary challenge facing Nigeria since its Independence in 1960. This study investigated the discursive recontextualisation of national unity through newspaper congratulatory announcements (NCAs) within Nigeria’s ethnically diverse society, focusing on the pseudopatriotic undertones of the privately sponsored NCAs. Critical discourse analysis (CDA) and the agenda-setting theory informed the theoretical underpinning of the study. The data is drawn from four major dailies, covering the period between 2011 and 2016. Multimodal critical discourse analysis (MCDA) and the visual grammar (VG) are used as analytical methods to examine 97 privately sponsored NCAs. Dominant themes in the NCAs are highlighted along with the type of national unity projected in the NCAs. The analysis revealed that, in the name of promoting unity, private individuals and global conglomerates utilize pseudo acts to boost profits, enhance customer index, and construct their corporate image in the eyes of the ruling regimes and the general public in their host communities. It was also found that the envisioned future of the country as a united reality appears to contradict the common perception and lived experiences of the people. This study is meant to highlight the way certain ideologies are promoted and further interests are realised through the print media in the name of pseudo-patriotism. Further research may investigate comparable representations likely found in other newspaper genres as well as additional semiotic resources such as Nigeria’s Civil War artefacts and monuments, statues, and other national symbols.
format Article
author Jibril, Ahmed Tanimu
Afida Mohamad Ali,
Zalina Mohamad Kasim,
Chan, Mei Yuit
spellingShingle Jibril, Ahmed Tanimu
Afida Mohamad Ali,
Zalina Mohamad Kasim,
Chan, Mei Yuit
Pseudo-patriotic undertone of unity discourse in Nigeria’s print media
author_facet Jibril, Ahmed Tanimu
Afida Mohamad Ali,
Zalina Mohamad Kasim,
Chan, Mei Yuit
author_sort Jibril, Ahmed Tanimu
title Pseudo-patriotic undertone of unity discourse in Nigeria’s print media
title_short Pseudo-patriotic undertone of unity discourse in Nigeria’s print media
title_full Pseudo-patriotic undertone of unity discourse in Nigeria’s print media
title_fullStr Pseudo-patriotic undertone of unity discourse in Nigeria’s print media
title_full_unstemmed Pseudo-patriotic undertone of unity discourse in Nigeria’s print media
title_sort pseudo-patriotic undertone of unity discourse in nigeria’s print media
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2021
url http://journalarticle.ukm.my/18130/1/42802-165024-1-PB.pdf
http://journalarticle.ukm.my/18130/
https://ejournal.ukm.my/gema/issue/view/1417
_version_ 1725973515022106624
score 13.211869

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