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Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan

Probably the most basic tool of public relations is the media release. The purpose of media release is to be used by editors or the media people in preparing editorial for publication. A well-prepared release is required in order for it to be useful. This paper analyses the content of 420 media rele...

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Main Authors: Mohd Yahya Mohamed Ariffin,, Md. Sidin Ahmad Ishak,
Format: Article
Published: 2010
Online Access:http://journalarticle.ukm.my/181/
http://www.ukm.my/jkom
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spelling my-ukm.journal.1812011-06-17T03:23:39Z http://journalarticle.ukm.my/181/ Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan Mohd Yahya Mohamed Ariffin, Md. Sidin Ahmad Ishak, Probably the most basic tool of public relations is the media release. The purpose of media release is to be used by editors or the media people in preparing editorial for publication. A well-prepared release is required in order for it to be useful. This paper analyses the content of 420 media releases received by two mass media organisations. These documents are listed in an inventory and from this inventory, 11 aspects are examined. The aspects include title, page number, language medium, writing style, category of sender, and type of sender. This study observes that while many releases follow the standard format, their writing and preparation in certain aspects need to be improved to be seen and used by media editors. 2010 Article PeerReviewed Mohd Yahya Mohamed Ariffin, and Md. Sidin Ahmad Ishak, (2010) Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan. Jurnal Komunikasi, 26 (1). pp. 1-16. ISSN 0128-1496 http://www.ukm.my/jkom
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
description Probably the most basic tool of public relations is the media release. The purpose of media release is to be used by editors or the media people in preparing editorial for publication. A well-prepared release is required in order for it to be useful. This paper analyses the content of 420 media releases received by two mass media organisations. These documents are listed in an inventory and from this inventory, 11 aspects are examined. The aspects include title, page number, language medium, writing style, category of sender, and type of sender. This study observes that while many releases follow the standard format, their writing and preparation in certain aspects need to be improved to be seen and used by media editors.
format Article
author Mohd Yahya Mohamed Ariffin,
Md. Sidin Ahmad Ishak,
spellingShingle Mohd Yahya Mohamed Ariffin,
Md. Sidin Ahmad Ishak,
Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan
author_facet Mohd Yahya Mohamed Ariffin,
Md. Sidin Ahmad Ishak,
author_sort Mohd Yahya Mohamed Ariffin,
title Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan
title_short Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan
title_full Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan
title_fullStr Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan
title_full_unstemmed Amalan penyediaan dan penulisan bahan siaran media di Malaysia : kajian analisis kandungan
title_sort amalan penyediaan dan penulisan bahan siaran media di malaysia : kajian analisis kandungan
publishDate 2010
url http://journalarticle.ukm.my/181/
http://www.ukm.my/jkom
_version_ 1643734630314016768
score 13.211869

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