A functional analysis of theme and thematic progression of private hospital websites

Medical tourism has been seriously affected by coronavirus disease 2019 (COVID-19) that has become a huge threat to global economy. In mitigating this issue, attention needs to be given to the online promotional message strategy to boost medical tourism. However, there is a scarcity of work on med...

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Bibliographic Details
Main Authors: Wan Fatimah Solihah Wan Abdul Halim,, Intan Safinaz Zainudin,, Nor Fariza Mohd Nor,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:http://journalarticle.ukm.my/18037/1/42845-167706-1-PB.pdf
http://journalarticle.ukm.my/18037/
https://ejournal.ukm.my/3l/issue/view/1423
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