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Analysis of realm of valor and its business model on pc and mobile platform comparison

This paper explores the attractiveness and sophistication of Realm of Valor (ROV) using game refinement theory and analyzes its business model by gamification. ROV is one of the most attractive and popular MOBA games in mobile platform. It is free-to-play (F2P) game which is the most popular busines...

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Main Authors: Punyawee Anunpattana,, Mohd Nor Akmal Khalid,, Iida, Hiroyuki, Umi Kalsom Yusof,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:http://journalarticle.ukm.my/17771/1/01.pdf
http://journalarticle.ukm.my/17771/
https://www.ukm.my/apjitm/articles-year.php
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spelling my-ukm.journal.177712021-12-25T11:39:27Z http://journalarticle.ukm.my/17771/ Analysis of realm of valor and its business model on pc and mobile platform comparison Punyawee Anunpattana, Mohd Nor Akmal Khalid, Iida, Hiroyuki Umi Kalsom Yusof, This paper explores the attractiveness and sophistication of Realm of Valor (ROV) using game refinement theory and analyzes its business model by gamification. ROV is one of the most attractive and popular MOBA games in mobile platform. It is free-to-play (F2P) game which is the most popular business model for mobile platform. The result shows that ROV has game refinement value in sophisticated zone that implies entertainment and competitiveness experiences. Moreover, the results are used to make a comparison of platform transformation of MOBA genre which causes from quick time battle characteristics. We also present the result of evolution skin revenue essentially increase over the year due to number of mobile users. Finally, ROV is one of the best examples in monetization while introducing suitable characteristics for the mobile platform such that players can feel entertainment and excitement. Penerbit Universiti Kebangsaan Malaysia 2018-12 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/17771/1/01.pdf Punyawee Anunpattana, and Mohd Nor Akmal Khalid, and Iida, Hiroyuki and Umi Kalsom Yusof, (2018) Analysis of realm of valor and its business model on pc and mobile platform comparison. Asia-Pacific Journal of Information Technology and Multimedia, 7 (2-2). pp. 1-11. ISSN 2289-2192 https://www.ukm.my/apjitm/articles-year.php
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This paper explores the attractiveness and sophistication of Realm of Valor (ROV) using game refinement theory and analyzes its business model by gamification. ROV is one of the most attractive and popular MOBA games in mobile platform. It is free-to-play (F2P) game which is the most popular business model for mobile platform. The result shows that ROV has game refinement value in sophisticated zone that implies entertainment and competitiveness experiences. Moreover, the results are used to make a comparison of platform transformation of MOBA genre which causes from quick time battle characteristics. We also present the result of evolution skin revenue essentially increase over the year due to number of mobile users. Finally, ROV is one of the best examples in monetization while introducing suitable characteristics for the mobile platform such that players can feel entertainment and excitement.
format Article
author Punyawee Anunpattana,
Mohd Nor Akmal Khalid,
Iida, Hiroyuki
Umi Kalsom Yusof,
spellingShingle Punyawee Anunpattana,
Mohd Nor Akmal Khalid,
Iida, Hiroyuki
Umi Kalsom Yusof,
Analysis of realm of valor and its business model on pc and mobile platform comparison
author_facet Punyawee Anunpattana,
Mohd Nor Akmal Khalid,
Iida, Hiroyuki
Umi Kalsom Yusof,
author_sort Punyawee Anunpattana,
title Analysis of realm of valor and its business model on pc and mobile platform comparison
title_short Analysis of realm of valor and its business model on pc and mobile platform comparison
title_full Analysis of realm of valor and its business model on pc and mobile platform comparison
title_fullStr Analysis of realm of valor and its business model on pc and mobile platform comparison
title_full_unstemmed Analysis of realm of valor and its business model on pc and mobile platform comparison
title_sort analysis of realm of valor and its business model on pc and mobile platform comparison
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2018
url http://journalarticle.ukm.my/17771/1/01.pdf
http://journalarticle.ukm.my/17771/
https://www.ukm.my/apjitm/articles-year.php
_version_ 1720437888976420864
score 13.211869

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