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Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis

The tradition of Ruwatan Hair Cutting Giembael is a ritual that has been passed down from generation to generation by the Dieng plateau community. In this tradition, there are sacred values that are still believed and affect the lives of people in the Dieng plateau. The formulation of the prob...

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Main Authors: Mahmudi, Marwan, Amrullah, Haekal Fajri, Iskandar, Dadan, Ramadhanti, Nabilah, Hasibuan, Marzuki, Widyastuti,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/17024/1/44808-144155-1-SM.pdf
http://journalarticle.ukm.my/17024/
https://ejournal.ukm.my/ebangi/issue/view/1359
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spelling my-ukm.journal.170242021-07-11T17:46:41Z http://journalarticle.ukm.my/17024/ Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis Mahmudi, Marwan Amrullah, Haekal Fajri Iskandar, Dadan Ramadhanti, Nabilah Hasibuan, Marzuki Widyastuti, The tradition of Ruwatan Hair Cutting Giembael is a ritual that has been passed down from generation to generation by the Dieng plateau community. In this tradition, there are sacred values that are still believed and affect the lives of people in the Dieng plateau. The formulation of the problem of this research was How the Commodification of Dieng dreads children's news content by digital media. This study used the Norman Fairclough critical discourse analysis instrument. Critical discourse analysis is used to scrutinize and see how the commodification of culture in three online news portals including Tempo.co, Republika Online, and Liputan6.com. Data collection techniques with documentation were used to look for coverage in digital media. The results of the research were divided into 3 analyses, namely text analysis which showed the presence of media diction utilizing dreadlocks ceremony as an economic commodity and media alignments with festival organizers. The next one was the analysis of text production that the news is produced very interestingly, the information was presented in a very full rich of oddities or myths to attract readers. Lastly, the socio-cultural analysis explained that the three news portals utilized the village community's social conditions which still strongly believed in the myths of dreadlocks' children being packaged in festival events. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/17024/1/44808-144155-1-SM.pdf Mahmudi, Marwan and Amrullah, Haekal Fajri and Iskandar, Dadan and Ramadhanti, Nabilah and Hasibuan, Marzuki and Widyastuti, (2020) Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis. e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, 17 (9). pp. 168-181. ISSN 1823-884x https://ejournal.ukm.my/ebangi/issue/view/1359
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The tradition of Ruwatan Hair Cutting Giembael is a ritual that has been passed down from generation to generation by the Dieng plateau community. In this tradition, there are sacred values that are still believed and affect the lives of people in the Dieng plateau. The formulation of the problem of this research was How the Commodification of Dieng dreads children's news content by digital media. This study used the Norman Fairclough critical discourse analysis instrument. Critical discourse analysis is used to scrutinize and see how the commodification of culture in three online news portals including Tempo.co, Republika Online, and Liputan6.com. Data collection techniques with documentation were used to look for coverage in digital media. The results of the research were divided into 3 analyses, namely text analysis which showed the presence of media diction utilizing dreadlocks ceremony as an economic commodity and media alignments with festival organizers. The next one was the analysis of text production that the news is produced very interestingly, the information was presented in a very full rich of oddities or myths to attract readers. Lastly, the socio-cultural analysis explained that the three news portals utilized the village community's social conditions which still strongly believed in the myths of dreadlocks' children being packaged in festival events.
format Article
author Mahmudi, Marwan
Amrullah, Haekal Fajri
Iskandar, Dadan
Ramadhanti, Nabilah
Hasibuan, Marzuki
Widyastuti,
spellingShingle Mahmudi, Marwan
Amrullah, Haekal Fajri
Iskandar, Dadan
Ramadhanti, Nabilah
Hasibuan, Marzuki
Widyastuti,
Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis
author_facet Mahmudi, Marwan
Amrullah, Haekal Fajri
Iskandar, Dadan
Ramadhanti, Nabilah
Hasibuan, Marzuki
Widyastuti,
author_sort Mahmudi, Marwan
title Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis
title_short Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis
title_full Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis
title_fullStr Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis
title_full_unstemmed Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis
title_sort commodification of dieng gimbal hair children in digital media: norman fairclough's critical discourse analysis
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2020
url http://journalarticle.ukm.my/17024/1/44808-144155-1-SM.pdf
http://journalarticle.ukm.my/17024/
https://ejournal.ukm.my/ebangi/issue/view/1359
_version_ 1705057959630864384
score 13.211869

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