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The perceived impact of social media access on rural communities in al-Ahsa Region, Saudi Arabia

Increasing penetration of smartphones in Saudi Arabia has increased access to social media. Smartphone ownership in Saudi Arabia is 87.34% and it is projected to further increase to 97.1% by 2025. This shows that smartphone penetration in the country is double the international average. The mo...

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Main Authors: Alsubaie, Abdulrhman Qasei, Novel Lyndon,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/17016/1/44616-143561-1-SM.pdf
http://journalarticle.ukm.my/17016/
https://ejournal.ukm.my/ebangi/issue/view/1359
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spelling my-ukm.journal.170162021-07-11T17:31:58Z http://journalarticle.ukm.my/17016/ The perceived impact of social media access on rural communities in al-Ahsa Region, Saudi Arabia Alsubaie, Abdulrhman Qasei Novel Lyndon, Increasing penetration of smartphones in Saudi Arabia has increased access to social media. Smartphone ownership in Saudi Arabia is 87.34% and it is projected to further increase to 97.1% by 2025. This shows that smartphone penetration in the country is double the international average. The most notable use of the internet is for social interaction and this has enhanced the popularity of social media. Social media has greatly impacted the Saudi Arabian society that is largely defined by Islamic culture. Social media a force of change and it has transformed how people interact with friends. In this qualitative study, the data was collected through a survey method and an interview instrument is the research instrument employed. The purpose of this study is to evaluate the perceived impact of social media on the rural communities in Al-Ahsa, Saudi Arabia. The study used a sample of 17 students from King Faisal University and the study found that social media access enhances social interaction, attainment of freedom, and exchange of political ideologies. Also, social media access undermines personal privacy and dilutes a rich Islamic culture. The study also established that smartphone ownership is rapidly increasing in rural areas. Results of this study found the use of social media in rural areas is simultaneously beneficial and harmful. The findings will help leaders to develop policies that enhance the benefits of social media in rural areas but protect consumers from its harmful effects. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/17016/1/44616-143561-1-SM.pdf Alsubaie, Abdulrhman Qasei and Novel Lyndon, (2020) The perceived impact of social media access on rural communities in al-Ahsa Region, Saudi Arabia. e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, 17 (9). pp. 61-74. ISSN 1823-884x https://ejournal.ukm.my/ebangi/issue/view/1359
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Increasing penetration of smartphones in Saudi Arabia has increased access to social media. Smartphone ownership in Saudi Arabia is 87.34% and it is projected to further increase to 97.1% by 2025. This shows that smartphone penetration in the country is double the international average. The most notable use of the internet is for social interaction and this has enhanced the popularity of social media. Social media has greatly impacted the Saudi Arabian society that is largely defined by Islamic culture. Social media a force of change and it has transformed how people interact with friends. In this qualitative study, the data was collected through a survey method and an interview instrument is the research instrument employed. The purpose of this study is to evaluate the perceived impact of social media on the rural communities in Al-Ahsa, Saudi Arabia. The study used a sample of 17 students from King Faisal University and the study found that social media access enhances social interaction, attainment of freedom, and exchange of political ideologies. Also, social media access undermines personal privacy and dilutes a rich Islamic culture. The study also established that smartphone ownership is rapidly increasing in rural areas. Results of this study found the use of social media in rural areas is simultaneously beneficial and harmful. The findings will help leaders to develop policies that enhance the benefits of social media in rural areas but protect consumers from its harmful effects.
format Article
author Alsubaie, Abdulrhman Qasei
Novel Lyndon,
spellingShingle Alsubaie, Abdulrhman Qasei
Novel Lyndon,
The perceived impact of social media access on rural communities in al-Ahsa Region, Saudi Arabia
author_facet Alsubaie, Abdulrhman Qasei
Novel Lyndon,
author_sort Alsubaie, Abdulrhman Qasei
title The perceived impact of social media access on rural communities in al-Ahsa Region, Saudi Arabia
title_short The perceived impact of social media access on rural communities in al-Ahsa Region, Saudi Arabia
title_full The perceived impact of social media access on rural communities in al-Ahsa Region, Saudi Arabia
title_fullStr The perceived impact of social media access on rural communities in al-Ahsa Region, Saudi Arabia
title_full_unstemmed The perceived impact of social media access on rural communities in al-Ahsa Region, Saudi Arabia
title_sort perceived impact of social media access on rural communities in al-ahsa region, saudi arabia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2020
url http://journalarticle.ukm.my/17016/1/44616-143561-1-SM.pdf
http://journalarticle.ukm.my/17016/
https://ejournal.ukm.my/ebangi/issue/view/1359
_version_ 1705057958485819392
score 13.211869

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