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Health communication campaign of Clean and Healthy Living Behaviour (PHBS) in Covid-19 pandemic era

This article explains the results of a research about the health communication campaign on Clean And Healthy Living Behaviour (PHBS) or clean and healthy lifestyle behaviour in the era of the Covid-19 pandemic. Utilising a positivistic paradigm, the method employed in this research is a survey...

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Main Authors: Wiyane, Wayan Tantre, Mansur, Suraya
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:http://journalarticle.ukm.my/16983/1/48661-159658-1-PB.pdf
http://journalarticle.ukm.my/16983/
https://ejournal.ukm.my/mjc/issue/view/1401
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spelling my-ukm.journal.169832021-07-05T03:26:30Z http://journalarticle.ukm.my/16983/ Health communication campaign of Clean and Healthy Living Behaviour (PHBS) in Covid-19 pandemic era Wiyane, Wayan Tantre Mansur, Suraya This article explains the results of a research about the health communication campaign on Clean And Healthy Living Behaviour (PHBS) or clean and healthy lifestyle behaviour in the era of the Covid-19 pandemic. Utilising a positivistic paradigm, the method employed in this research is a survey explanatory method and quantitative approach. Samples were selected through a purposive sampling technique, among people in Pura Aditya Jaya Rawamangun Jakarta which yielded 119 respondents, with a sampling error of 5%. The technique of data analysis used in this research is simple regression analysis. The result of the research shows that there is a positive influence of counselling and below-the-line media on clean and healthy lifestyle behaviour among people in Aditya Jaya Rawamangun Jakarta temple. However, the variable of Campaign through Counselling is more dominant in influencing the clean and healthy lifestyle behaviour of people in Pura Aditya Jaya Rawamangun Jakarta, compared to the variable of Campaign through below-the-line media. In conclusion, this research proves that the social learning theory is effective in the campaign which results in behavioural changes in society. Penerbit Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16983/1/48661-159658-1-PB.pdf Wiyane, Wayan Tantre and Mansur, Suraya (2021) Health communication campaign of Clean and Healthy Living Behaviour (PHBS) in Covid-19 pandemic era. Jurnal Komunikasi ; Malaysian Journal of Communication, 37 (2). pp. 305-322. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1401
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This article explains the results of a research about the health communication campaign on Clean And Healthy Living Behaviour (PHBS) or clean and healthy lifestyle behaviour in the era of the Covid-19 pandemic. Utilising a positivistic paradigm, the method employed in this research is a survey explanatory method and quantitative approach. Samples were selected through a purposive sampling technique, among people in Pura Aditya Jaya Rawamangun Jakarta which yielded 119 respondents, with a sampling error of 5%. The technique of data analysis used in this research is simple regression analysis. The result of the research shows that there is a positive influence of counselling and below-the-line media on clean and healthy lifestyle behaviour among people in Aditya Jaya Rawamangun Jakarta temple. However, the variable of Campaign through Counselling is more dominant in influencing the clean and healthy lifestyle behaviour of people in Pura Aditya Jaya Rawamangun Jakarta, compared to the variable of Campaign through below-the-line media. In conclusion, this research proves that the social learning theory is effective in the campaign which results in behavioural changes in society.
format Article
author Wiyane, Wayan Tantre
Mansur, Suraya
spellingShingle Wiyane, Wayan Tantre
Mansur, Suraya
Health communication campaign of Clean and Healthy Living Behaviour (PHBS) in Covid-19 pandemic era
author_facet Wiyane, Wayan Tantre
Mansur, Suraya
author_sort Wiyane, Wayan Tantre
title Health communication campaign of Clean and Healthy Living Behaviour (PHBS) in Covid-19 pandemic era
title_short Health communication campaign of Clean and Healthy Living Behaviour (PHBS) in Covid-19 pandemic era
title_full Health communication campaign of Clean and Healthy Living Behaviour (PHBS) in Covid-19 pandemic era
title_fullStr Health communication campaign of Clean and Healthy Living Behaviour (PHBS) in Covid-19 pandemic era
title_full_unstemmed Health communication campaign of Clean and Healthy Living Behaviour (PHBS) in Covid-19 pandemic era
title_sort health communication campaign of clean and healthy living behaviour (phbs) in covid-19 pandemic era
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2021
url http://journalarticle.ukm.my/16983/1/48661-159658-1-PB.pdf
http://journalarticle.ukm.my/16983/
https://ejournal.ukm.my/mjc/issue/view/1401
_version_ 1705057953818607616
score 13.211869

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