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The synergy of Islamic da’wah and Madura culture programmes on Nada FM Sumenep Radio, Indonesia

Nada FM Sumenep radio is the only commercial radio in East Java that has successfully synergised Islamic religious programmes and Madurese culture in its broadcasts. Several things influenced that success. This includes a careful understanding of business opportunities, ingenuity in creating p...

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Main Authors: Achmad, Zainal Abidin, Ida, Rachmah, Mustain,, Lukens-Bull, Ronald
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:http://journalarticle.ukm.my/16973/1/37323-159541-1-PB.pdf
http://journalarticle.ukm.my/16973/
https://ejournal.ukm.my/mjc/issue/view/1401
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spelling my-ukm.journal.169732021-07-05T02:15:34Z http://journalarticle.ukm.my/16973/ The synergy of Islamic da’wah and Madura culture programmes on Nada FM Sumenep Radio, Indonesia Achmad, Zainal Abidin Ida, Rachmah Mustain, Lukens-Bull, Ronald Nada FM Sumenep radio is the only commercial radio in East Java that has successfully synergised Islamic religious programmes and Madurese culture in its broadcasts. Several things influenced that success. This includes a careful understanding of business opportunities, ingenuity in creating programmes that fit the needs of religious content for Sumenep residents, Islamic da'wah programme that is synergised with Madurese culture, and the support of communication technology (mediamorphosis). This qualitative research method uses virtual ethnography, where researchers conducted participant observation in the real and virtual world. The informants are one cultural leader, two programmers, one announcer, and three loyal listeners. This research explored the process of mediamorphosis, types of Islamic da'wah programmes, and Madurese cultural programmes, content, and the form of interaction among listeners and radio institutions in a networked society. The results showed that the form of mediamorphosis of Nada FM radio can be seen through the usage of streaming, Facebook, Twitter, Instagram, and WhatsApp. The aim of synergising content is to strengthen Islamic religious beliefs while maintaining Madurese culture. Connectivity in a networked society makes it easier to gain access to the radio content. Listeners prefer using WhatsApp as the media to express criticism. The ad suitability, chat duration, announcers' attitude, quality of sound and streaming, and the suitability of the da'wah theme are also key reasons to the success of Nada FM Sumenep radio. Penerbit Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16973/1/37323-159541-1-PB.pdf Achmad, Zainal Abidin and Ida, Rachmah and Mustain, and Lukens-Bull, Ronald (2021) The synergy of Islamic da’wah and Madura culture programmes on Nada FM Sumenep Radio, Indonesia. Jurnal Komunikasi ; Malaysian Journal of Communication, 37 (2). pp. 111-129. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1401
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Nada FM Sumenep radio is the only commercial radio in East Java that has successfully synergised Islamic religious programmes and Madurese culture in its broadcasts. Several things influenced that success. This includes a careful understanding of business opportunities, ingenuity in creating programmes that fit the needs of religious content for Sumenep residents, Islamic da'wah programme that is synergised with Madurese culture, and the support of communication technology (mediamorphosis). This qualitative research method uses virtual ethnography, where researchers conducted participant observation in the real and virtual world. The informants are one cultural leader, two programmers, one announcer, and three loyal listeners. This research explored the process of mediamorphosis, types of Islamic da'wah programmes, and Madurese cultural programmes, content, and the form of interaction among listeners and radio institutions in a networked society. The results showed that the form of mediamorphosis of Nada FM radio can be seen through the usage of streaming, Facebook, Twitter, Instagram, and WhatsApp. The aim of synergising content is to strengthen Islamic religious beliefs while maintaining Madurese culture. Connectivity in a networked society makes it easier to gain access to the radio content. Listeners prefer using WhatsApp as the media to express criticism. The ad suitability, chat duration, announcers' attitude, quality of sound and streaming, and the suitability of the da'wah theme are also key reasons to the success of Nada FM Sumenep radio.
format Article
author Achmad, Zainal Abidin
Ida, Rachmah
Mustain,
Lukens-Bull, Ronald
spellingShingle Achmad, Zainal Abidin
Ida, Rachmah
Mustain,
Lukens-Bull, Ronald
The synergy of Islamic da’wah and Madura culture programmes on Nada FM Sumenep Radio, Indonesia
author_facet Achmad, Zainal Abidin
Ida, Rachmah
Mustain,
Lukens-Bull, Ronald
author_sort Achmad, Zainal Abidin
title The synergy of Islamic da’wah and Madura culture programmes on Nada FM Sumenep Radio, Indonesia
title_short The synergy of Islamic da’wah and Madura culture programmes on Nada FM Sumenep Radio, Indonesia
title_full The synergy of Islamic da’wah and Madura culture programmes on Nada FM Sumenep Radio, Indonesia
title_fullStr The synergy of Islamic da’wah and Madura culture programmes on Nada FM Sumenep Radio, Indonesia
title_full_unstemmed The synergy of Islamic da’wah and Madura culture programmes on Nada FM Sumenep Radio, Indonesia
title_sort synergy of islamic da’wah and madura culture programmes on nada fm sumenep radio, indonesia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2021
url http://journalarticle.ukm.my/16973/1/37323-159541-1-PB.pdf
http://journalarticle.ukm.my/16973/
https://ejournal.ukm.my/mjc/issue/view/1401
_version_ 1705057952395689984
score 13.211869

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