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Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia

This paper explored Non-Muslims’ beliefs about Islamic advertising. It adapted thought elicitation for data collection using ‘word association technique’. When compared to Muslims, some similar as well as very dissimilar beliefs were extracted regarding Islamic advertising. While they were categ...

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Main Author: Shafiq, Ali
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/16889/1/32958-145615-1-PB.pdf
http://journalarticle.ukm.my/16889/
https://ejournals.ukm.my/pengurusan/issue/view/1366
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spelling my-ukm.journal.168892021-06-26T15:59:09Z http://journalarticle.ukm.my/16889/ Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia Shafiq, Ali This paper explored Non-Muslims’ beliefs about Islamic advertising. It adapted thought elicitation for data collection using ‘word association technique’. When compared to Muslims, some similar as well as very dissimilar beliefs were extracted regarding Islamic advertising. While they were categorized into the same dimensions as their Muslims counterparts, this research also extracted some different dimensions and sub-dimensions. This research develops the concept of Islamic advertising from the point of view of non-Muslims, as previously only Muslims’ views were available. It will help the theorists and the advertisers equally. With a growing concern for business ethics, this research attempts to eradicate the ill-effects of contemporary advertising by providing sound evidence to revise advertising policies. It is the first of its kind and adds to the developing field of Islamic marketing. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16889/1/32958-145615-1-PB.pdf Shafiq, Ali (2020) Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia. Jurnal Pengurusan, 60 . pp. 1-13. ISSN 0127-2713 https://ejournals.ukm.my/pengurusan/issue/view/1366
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This paper explored Non-Muslims’ beliefs about Islamic advertising. It adapted thought elicitation for data collection using ‘word association technique’. When compared to Muslims, some similar as well as very dissimilar beliefs were extracted regarding Islamic advertising. While they were categorized into the same dimensions as their Muslims counterparts, this research also extracted some different dimensions and sub-dimensions. This research develops the concept of Islamic advertising from the point of view of non-Muslims, as previously only Muslims’ views were available. It will help the theorists and the advertisers equally. With a growing concern for business ethics, this research attempts to eradicate the ill-effects of contemporary advertising by providing sound evidence to revise advertising policies. It is the first of its kind and adds to the developing field of Islamic marketing.
format Article
author Shafiq, Ali
spellingShingle Shafiq, Ali
Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia
author_facet Shafiq, Ali
author_sort Shafiq, Ali
title Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia
title_short Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia
title_full Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia
title_fullStr Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia
title_full_unstemmed Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia
title_sort non-muslims’ beliefs about islamic advertising: another exploratory study in malaysia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2020
url http://journalarticle.ukm.my/16889/1/32958-145615-1-PB.pdf
http://journalarticle.ukm.my/16889/
https://ejournals.ukm.my/pengurusan/issue/view/1366
_version_ 1703961604692901888
score 13.211869

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