The fragmentation of Indonesian film audience
Nowadays, films can not only be watched in conventional media such as cinema, screening and television but also digital media such as streaming, download and shared archives. This study aims to determine the pattern of audience fragmentation, especially in the cinephile segments. The research...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/16649/1/35674-152298-1-PB.pdf http://journalarticle.ukm.my/16649/ https://ejournal.ukm.my/mjc/issue/view/1387 |
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| Summary: | Nowadays, films can not only be watched in conventional media such as cinema, screening and
television but also digital media such as streaming, download and shared archives. This study aims to
determine the pattern of audience fragmentation, especially in the cinephile segments. The research
employs an explorative qualitative method. The data collection methods include diaries and
interviews. Informants were determined using a purposive sampling technique which includes visitors
of the movie screened by the Jogja Movie Night, DIY Watching Club, and Cultural Department in July
2018. The results of this study show that, first, conventional media such as cinema and screening are
still considered important because they provide a tasting guide, a space for social interaction and
technical facilities. Second, attention is managed differently when dealing with conventional and new
media. The focus of watching a movie can be created in different ways tailored to the viewing space.
Third, film content is used as inspiration to produce films as hobbies and learning space. Also, it can
be diverted in other forms such as short stories, performance scripts. Although being exposed to
unlimited choices, film viewers only access the relative channels for a certain period. They need public
space to interact with film fans, educate their appetite and watch satisfaction. Digital media is used
to facilitate the autonomy of choosing and treating films based on their needs and desires. |
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