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Factors influencing the participation in IIUM Zero Single-Use Plastic Campaign

IIUM Zero Single-Use Plastic Campaign was launched in February 2019, requiring everyone in IIUM not to use plastics including plastic straws, plastic bags, and plastic food containers. As such, this study attempted to gauge the IIUM community’s reception towards the Zero Single-Use Plastic Campaig...

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Main Authors: Nor Shafiqizni Yuhani,, Nur Ashikin Mohd Effendi,, Norsyaza Hanis Rushdan,, Farah Nadira Zamri,, Saodah Wok,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/16108/1/43983-143781-1-PB.pdf
http://journalarticle.ukm.my/16108/
https://ejournal.ukm.my/mjc/issue/view/1360
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spelling my-ukm.journal.161082021-01-31T13:56:29Z http://journalarticle.ukm.my/16108/ Factors influencing the participation in IIUM Zero Single-Use Plastic Campaign Nor Shafiqizni Yuhani, Nur Ashikin Mohd Effendi, Norsyaza Hanis Rushdan, Farah Nadira Zamri, Saodah Wok, IIUM Zero Single-Use Plastic Campaign was launched in February 2019, requiring everyone in IIUM not to use plastics including plastic straws, plastic bags, and plastic food containers. As such, this study attempted to gauge the IIUM community’s reception towards the Zero Single-Use Plastic Campaign. The objectives of this study are: (1) to determine the level of awareness, perception, attitude, readiness, and behaviour towards the Zero Single-Use Plastic Campaign; (2) to analyze the relationship among awareness, perception, attitude, readiness, and behaviour in the Zero Single-Use Plastic Campaign; and (3) to find out the best predictor of community behaviour towards such campaign. The study tested the theory of planned behaviour and employed a quantitative research design using the survey method with the questionnaire as its research instrument for data collection. A total of 398 respondents participated in the study. The results of the study show that there is a high level of awareness, perception, attitude, readiness, and behaviour towards the Zero Single-Use Plastic Campaign. Also, there are positive and significant relationships between the factors and behaviour (usage). Readiness is the best predictor of the zero single-use plastic usage. All the hypotheses are supported. Therefore, it can be concluded that the IIUM campus community supports the campaign. Hence, the theory of planned behaviour holds true and is supported by this study. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16108/1/43983-143781-1-PB.pdf Nor Shafiqizni Yuhani, and Nur Ashikin Mohd Effendi, and Norsyaza Hanis Rushdan, and Farah Nadira Zamri, and Saodah Wok, (2020) Factors influencing the participation in IIUM Zero Single-Use Plastic Campaign. Jurnal Komunikasi ; Malaysian Journal of Communication, 36 (4). pp. 85-98. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1360
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description IIUM Zero Single-Use Plastic Campaign was launched in February 2019, requiring everyone in IIUM not to use plastics including plastic straws, plastic bags, and plastic food containers. As such, this study attempted to gauge the IIUM community’s reception towards the Zero Single-Use Plastic Campaign. The objectives of this study are: (1) to determine the level of awareness, perception, attitude, readiness, and behaviour towards the Zero Single-Use Plastic Campaign; (2) to analyze the relationship among awareness, perception, attitude, readiness, and behaviour in the Zero Single-Use Plastic Campaign; and (3) to find out the best predictor of community behaviour towards such campaign. The study tested the theory of planned behaviour and employed a quantitative research design using the survey method with the questionnaire as its research instrument for data collection. A total of 398 respondents participated in the study. The results of the study show that there is a high level of awareness, perception, attitude, readiness, and behaviour towards the Zero Single-Use Plastic Campaign. Also, there are positive and significant relationships between the factors and behaviour (usage). Readiness is the best predictor of the zero single-use plastic usage. All the hypotheses are supported. Therefore, it can be concluded that the IIUM campus community supports the campaign. Hence, the theory of planned behaviour holds true and is supported by this study.
format Article
author Nor Shafiqizni Yuhani,
Nur Ashikin Mohd Effendi,
Norsyaza Hanis Rushdan,
Farah Nadira Zamri,
Saodah Wok,
spellingShingle Nor Shafiqizni Yuhani,
Nur Ashikin Mohd Effendi,
Norsyaza Hanis Rushdan,
Farah Nadira Zamri,
Saodah Wok,
Factors influencing the participation in IIUM Zero Single-Use Plastic Campaign
author_facet Nor Shafiqizni Yuhani,
Nur Ashikin Mohd Effendi,
Norsyaza Hanis Rushdan,
Farah Nadira Zamri,
Saodah Wok,
author_sort Nor Shafiqizni Yuhani,
title Factors influencing the participation in IIUM Zero Single-Use Plastic Campaign
title_short Factors influencing the participation in IIUM Zero Single-Use Plastic Campaign
title_full Factors influencing the participation in IIUM Zero Single-Use Plastic Campaign
title_fullStr Factors influencing the participation in IIUM Zero Single-Use Plastic Campaign
title_full_unstemmed Factors influencing the participation in IIUM Zero Single-Use Plastic Campaign
title_sort factors influencing the participation in iium zero single-use plastic campaign
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2020
url http://journalarticle.ukm.my/16108/1/43983-143781-1-PB.pdf
http://journalarticle.ukm.my/16108/
https://ejournal.ukm.my/mjc/issue/view/1360
_version_ 1691734016636485632
score 13.211869

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