Uncovering the factors influencing the technological adaptation of twitter usage among journalists in the transforming journalism practice
The increased usage of digital technologies has radically impacted the journalism profession across the globe. This qualitative study focuses on the factors influencing the technological adaptation of Twitter usage among journalists in the transforming journalism practice. To gain insights on the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16103/1/44110-144019-1-PB.pdf http://journalarticle.ukm.my/16103/ https://ejournal.ukm.my/mjc/issue/view/1360 |
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| Summary: | The increased usage of digital technologies has radically impacted the journalism profession across
the globe. This qualitative study focuses on the factors influencing the technological adaptation of
Twitter usage among journalists in the transforming journalism practice. To gain insights on the central
focus of this study, ten (10) local news journalists at the News and Current Affairs Media Prima Berhad
(NCA MPB) with professional profiles on Twitter were interviewed. Data analysis were conducted
simultaneously with data collection and the NVivo 10 software was used in the coding process.
Thematic analysis was employed to analyse the data. Findings revealed THREE (3) significant themes
that contributed to the technological adaptation of Twitter usage among journalists, as follows; (i)
willingness to collaborate (ii) technology acceptance gap, and (iii) institutional readiness and
encouragement, which plays a salient role in facilitating the adoption process as well as bridging the
technological gap among the journalists. An interesting finding in this present study warrants that
institutional readiness is necessary to understand journalist's propensity to embrace and use cuttingedge technologies, from being a conventional journalist to adapt self and engage in the digital realm.
With the blossoming platforms due to online boom and social media, journalists must embrace
technology as an enabler for their professional relevance and the news industry survival. In conclusion,
the institutional readiness is therefore necessary to ascertain the journalist's propensity to embrace
the cutting-edge technologies in performing their challenging role in the changing media industry
today. |
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