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Halal destination images of Japan: a visual content analysis

The scope of the paper is to investigate the construction of visual communication in shaping a Halal destination image in Japan. Even though Japan is located by a significant distance from Islamic countries, halal tourism prominence has become a rapidly growing interest in the country. In fact, in...

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Main Authors: Sukmayadi, Vidi, Effendi, Ridwan
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/16096/1/42968-138218-1-PB.pdf
http://journalarticle.ukm.my/16096/
https://ejournal.ukm.my/mjc/issue/view/1322
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spelling my-ukm.journal.160962021-01-24T17:21:12Z http://journalarticle.ukm.my/16096/ Halal destination images of Japan: a visual content analysis Sukmayadi, Vidi Effendi, Ridwan The scope of the paper is to investigate the construction of visual communication in shaping a Halal destination image in Japan. Even though Japan is located by a significant distance from Islamic countries, halal tourism prominence has become a rapidly growing interest in the country. In fact, in 2016, Japan won the “World’s Best Non-OIC Emerging Halal Destination”, and in 2019, the country was ranked in the top three in the category of non-OIC Muslim-friendly destination for Muslim travellers. The paper attempts to describe the exploration of the images found in Japan’s tourism promotional brochures. The study aimed at interpreting the denotative and connotative messages of the promotional images in the sampled brochures. A visual content analysis was applied to interpret the brochures’ layout and promotional images. The findings of the study imply that distinctive Islamic symbols and Japanese monumental structure are the prominent denotative elements of the brochure. Regarding the connotative elements, the analysis indicates that female Muslim and Halal food become the main Synecdoche in representing Japan’s Halal destination image. It is hoped that the study could give new insights for visual communication and tourism practitioners concerning how images can be constructed to represent the audiences’ interests and experiences. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16096/1/42968-138218-1-PB.pdf Sukmayadi, Vidi and Effendi, Ridwan (2020) Halal destination images of Japan: a visual content analysis. Jurnal Komunikasi ; Malaysian Journal of Communication, 36 (3). pp. 312-324. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1322
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The scope of the paper is to investigate the construction of visual communication in shaping a Halal destination image in Japan. Even though Japan is located by a significant distance from Islamic countries, halal tourism prominence has become a rapidly growing interest in the country. In fact, in 2016, Japan won the “World’s Best Non-OIC Emerging Halal Destination”, and in 2019, the country was ranked in the top three in the category of non-OIC Muslim-friendly destination for Muslim travellers. The paper attempts to describe the exploration of the images found in Japan’s tourism promotional brochures. The study aimed at interpreting the denotative and connotative messages of the promotional images in the sampled brochures. A visual content analysis was applied to interpret the brochures’ layout and promotional images. The findings of the study imply that distinctive Islamic symbols and Japanese monumental structure are the prominent denotative elements of the brochure. Regarding the connotative elements, the analysis indicates that female Muslim and Halal food become the main Synecdoche in representing Japan’s Halal destination image. It is hoped that the study could give new insights for visual communication and tourism practitioners concerning how images can be constructed to represent the audiences’ interests and experiences.
format Article
author Sukmayadi, Vidi
Effendi, Ridwan
spellingShingle Sukmayadi, Vidi
Effendi, Ridwan
Halal destination images of Japan: a visual content analysis
author_facet Sukmayadi, Vidi
Effendi, Ridwan
author_sort Sukmayadi, Vidi
title Halal destination images of Japan: a visual content analysis
title_short Halal destination images of Japan: a visual content analysis
title_full Halal destination images of Japan: a visual content analysis
title_fullStr Halal destination images of Japan: a visual content analysis
title_full_unstemmed Halal destination images of Japan: a visual content analysis
title_sort halal destination images of japan: a visual content analysis
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2020
url http://journalarticle.ukm.my/16096/1/42968-138218-1-PB.pdf
http://journalarticle.ukm.my/16096/
https://ejournal.ukm.my/mjc/issue/view/1322
_version_ 1690372109067354112
score 13.211869

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