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Communication networks on adopter farmers of planting technology at Cigasong districts in West Java

The process of adopting technology "Jarwo", in addition to the influence of external factors, is also influenced by internal factors, namely the structure of communication network. This research is ai med at analysing the structure of communication network and identifying the role of act...

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Main Authors: Rufaidah, Vivit Wardah, Suryana, Asep, Sugiana, Dadang, Sendjaja, Tuhpawana P.
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/16061/1/40839-130444-1-SM.pdf
http://journalarticle.ukm.my/16061/
https://ejournal.ukm.my/mjc/issue/view/1280
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spelling my-ukm.journal.160612021-01-21T02:27:15Z http://journalarticle.ukm.my/16061/ Communication networks on adopter farmers of planting technology at Cigasong districts in West Java Rufaidah, Vivit Wardah Suryana, Asep Sugiana, Dadang Sendjaja, Tuhpawana P. The process of adopting technology "Jarwo", in addition to the influence of external factors, is also influenced by internal factors, namely the structure of communication network. This research is ai med at analysing the structure of communication network and identifying the role of actors in the communication network of the farmers as the adopter of technology Jarwo. This research was conducted in Cigasong Subdistrict, West Java Province. Research method uses the survey method and data is analysed using communication network analysis. Population determination uses a nominalist approach. Sampling technique uses a small group of samples with a population of 131 farmers. Analysis uses a complete networks analysis consisting of three levels of measurement, i.e. actor level, system level and group level and data processing uses UCINET VI. The results of this research showed that: The structure of the communications network for the farmers adopting technology Jarwo has a low level of cohesiveness; the size of the network is relatively large; the level of tissue density is low; network structure is decentralised; and average distance between fellow actors is quite high, and actors who play an important role in "event information sources" Jarwo is actor #62 (agricultural extension) and #42 who are farmers as betweenness; on "Discussion Events" Jarwo, actor #235 who is an actor with centrality levels and high betweenness. This shows that the farmers adopting technology Jarwo prefer to discuss technology Jarwo with fellow farmers and informant neighbours. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16061/1/40839-130444-1-SM.pdf Rufaidah, Vivit Wardah and Suryana, Asep and Sugiana, Dadang and Sendjaja, Tuhpawana P. (2020) Communication networks on adopter farmers of planting technology at Cigasong districts in West Java. Jurnal Komunikasi ; Malaysian Journal of Communication, 36 (2). pp. 380-396. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1280
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The process of adopting technology "Jarwo", in addition to the influence of external factors, is also influenced by internal factors, namely the structure of communication network. This research is ai med at analysing the structure of communication network and identifying the role of actors in the communication network of the farmers as the adopter of technology Jarwo. This research was conducted in Cigasong Subdistrict, West Java Province. Research method uses the survey method and data is analysed using communication network analysis. Population determination uses a nominalist approach. Sampling technique uses a small group of samples with a population of 131 farmers. Analysis uses a complete networks analysis consisting of three levels of measurement, i.e. actor level, system level and group level and data processing uses UCINET VI. The results of this research showed that: The structure of the communications network for the farmers adopting technology Jarwo has a low level of cohesiveness; the size of the network is relatively large; the level of tissue density is low; network structure is decentralised; and average distance between fellow actors is quite high, and actors who play an important role in "event information sources" Jarwo is actor #62 (agricultural extension) and #42 who are farmers as betweenness; on "Discussion Events" Jarwo, actor #235 who is an actor with centrality levels and high betweenness. This shows that the farmers adopting technology Jarwo prefer to discuss technology Jarwo with fellow farmers and informant neighbours.
format Article
author Rufaidah, Vivit Wardah
Suryana, Asep
Sugiana, Dadang
Sendjaja, Tuhpawana P.
spellingShingle Rufaidah, Vivit Wardah
Suryana, Asep
Sugiana, Dadang
Sendjaja, Tuhpawana P.
Communication networks on adopter farmers of planting technology at Cigasong districts in West Java
author_facet Rufaidah, Vivit Wardah
Suryana, Asep
Sugiana, Dadang
Sendjaja, Tuhpawana P.
author_sort Rufaidah, Vivit Wardah
title Communication networks on adopter farmers of planting technology at Cigasong districts in West Java
title_short Communication networks on adopter farmers of planting technology at Cigasong districts in West Java
title_full Communication networks on adopter farmers of planting technology at Cigasong districts in West Java
title_fullStr Communication networks on adopter farmers of planting technology at Cigasong districts in West Java
title_full_unstemmed Communication networks on adopter farmers of planting technology at Cigasong districts in West Java
title_sort communication networks on adopter farmers of planting technology at cigasong districts in west java
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2020
url http://journalarticle.ukm.my/16061/1/40839-130444-1-SM.pdf
http://journalarticle.ukm.my/16061/
https://ejournal.ukm.my/mjc/issue/view/1280
_version_ 1690372103827619840
score 13.211869

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