Social factors enhancing students’ positive attitudes toward entrepreneurial intention: an exploratory study
Entrepreneurship intention amongst students had become a major debate since the 2000s when university students were encouraged to create their own employment instead of being employed. Students’ attitude toward entrepreneurship intention is influenced by social factors, namely subjective norm and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pusat Pengurusan & Pembangunan Mahasiswa, Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/15989/1/Artikel-10_Azman-Ismail_final.pdf http://journalarticle.ukm.my/15989/ http://www.ukm.my/personalia/publication-category/vol-21-no-1/ |
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| Summary: | Entrepreneurship intention amongst students had become a major debate since the 2000s when university
students were encouraged to create their own employment instead of being employed. Students’ attitude toward
entrepreneurship intention is influenced by social factors, namely subjective norm and role model. Although this
relationship has been extensively studied, the role of social factors as an important determinant is less discussed
in the entrepreneurship education research literature. Thus, this study was undertaken to evaluate the relationship
between social factors and students’ positive attitudes toward entrepreneurial intention. A survey method was
employed to collect data from economic and business students at a Malaysian public research university. The
outcomes of the analysis revealed that social factors act as an important determinant of students’ positive attitudes
toward entrepreneurial intention in an organization. |
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