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The effect of personality traits on collaborative consumption participation

The advancement of digital technology has refined the way traditional business operates. The new business model of collaborative consumption is not only novel, but potential customers are reluctant to participate. Who, then, is actually interested in embracing this new approach? To provide empiri...

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Main Authors: Abu Hanifah Ayob,, Zafir Khan Mohamed Makhbul,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/15826/1/40130-127921-1-PB.pdf
http://journalarticle.ukm.my/15826/
http://ejournals.ukm.my/gmjss/issue/view/1273
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spelling my-ukm.journal.158262020-11-22T16:52:14Z http://journalarticle.ukm.my/15826/ The effect of personality traits on collaborative consumption participation Abu Hanifah Ayob, Zafir Khan Mohamed Makhbul, The advancement of digital technology has refined the way traditional business operates. The new business model of collaborative consumption is not only novel, but potential customers are reluctant to participate. Who, then, is actually interested in embracing this new approach? To provide empirical evidence, this study attempts to examine the effects of the Big Five personality traits: agreeableness, neuroticism, extraversion, openness, and conscientiousness, on the propensity to participate in collaborative consumption. Drawing on the Student Behavior Survey 2019/2020 of 386 university students in Malaysia, we find that personality is not a strong predictor of collaborative consumption. In short, agreeableness increases the likelihood of participating in collaborative consumption and openness exhibits a negative effect; other traits have no effect. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/15826/1/40130-127921-1-PB.pdf Abu Hanifah Ayob, and Zafir Khan Mohamed Makhbul, (2020) The effect of personality traits on collaborative consumption participation. Geografia : Malaysian Journal of Society and Space, 16 (2). pp. 205-214. ISSN 2180-2491 http://ejournals.ukm.my/gmjss/issue/view/1273
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The advancement of digital technology has refined the way traditional business operates. The new business model of collaborative consumption is not only novel, but potential customers are reluctant to participate. Who, then, is actually interested in embracing this new approach? To provide empirical evidence, this study attempts to examine the effects of the Big Five personality traits: agreeableness, neuroticism, extraversion, openness, and conscientiousness, on the propensity to participate in collaborative consumption. Drawing on the Student Behavior Survey 2019/2020 of 386 university students in Malaysia, we find that personality is not a strong predictor of collaborative consumption. In short, agreeableness increases the likelihood of participating in collaborative consumption and openness exhibits a negative effect; other traits have no effect.
format Article
author Abu Hanifah Ayob,
Zafir Khan Mohamed Makhbul,
spellingShingle Abu Hanifah Ayob,
Zafir Khan Mohamed Makhbul,
The effect of personality traits on collaborative consumption participation
author_facet Abu Hanifah Ayob,
Zafir Khan Mohamed Makhbul,
author_sort Abu Hanifah Ayob,
title The effect of personality traits on collaborative consumption participation
title_short The effect of personality traits on collaborative consumption participation
title_full The effect of personality traits on collaborative consumption participation
title_fullStr The effect of personality traits on collaborative consumption participation
title_full_unstemmed The effect of personality traits on collaborative consumption participation
title_sort effect of personality traits on collaborative consumption participation
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2020
url http://journalarticle.ukm.my/15826/1/40130-127921-1-PB.pdf
http://journalarticle.ukm.my/15826/
http://ejournals.ukm.my/gmjss/issue/view/1273
_version_ 1684654307296673792
score 13.211869

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