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City branding in Indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration

Contemporary cities are facing various challenges, both internally and externally. Indonesian cities are not exempted from this phenomenon. In light of this, city branding has become a widespread practice undertaken by most city managers to attract visitors, tourists, and investors. This study is...

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Main Authors: Lestari, Forina, Melasutra MD Dali,, Norbani Che-Ha,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/15811/1/37246-127888-1-PB.pdf
http://journalarticle.ukm.my/15811/
http://ejournals.ukm.my/gmjss/issue/view/1273
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spelling my-ukm.journal.158112020-11-22T16:22:25Z http://journalarticle.ukm.my/15811/ City branding in Indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration Lestari, Forina Melasutra MD Dali, Norbani Che-Ha, Contemporary cities are facing various challenges, both internally and externally. Indonesian cities are not exempted from this phenomenon. In light of this, city branding has become a widespread practice undertaken by most city managers to attract visitors, tourists, and investors. This study is trying to capture the city branding implementation in Indonesia and suggests several improvement strategies in tourism development. This study is using content analysis to explore existing literature on city branding implementation in several cities in Indonesia over the last ten years. A summary of more than thirty studies is provided along with the content analysis. The finding of these studies gives a significant contribution to the field of city branding that focuses on practical operational in social and governance dimensions in the local context. It shows that the limitation of understanding on city branding concept from the local authorities in many cities has resulted in less efficient and effective branding. City branding in most cities in Indonesia was trapped merely in making slogan and logos with less consideration in public aspirations and local identities. In addition, the common problem of lack of intersectoral coordination has resulted in a situation where branding has been undertaken solely by the tourist management sectors without proper support from other sectors. This study emphasizes the urgency of public involvement and inter-sectoral collaboration in ensuring city branding successfulness. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/15811/1/37246-127888-1-PB.pdf Lestari, Forina and Melasutra MD Dali, and Norbani Che-Ha, (2020) City branding in Indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration. Geografia : Malaysian Journal of Society and Space, 16 (2). pp. 1-13. ISSN 2180-2491 http://ejournals.ukm.my/gmjss/issue/view/1273
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Contemporary cities are facing various challenges, both internally and externally. Indonesian cities are not exempted from this phenomenon. In light of this, city branding has become a widespread practice undertaken by most city managers to attract visitors, tourists, and investors. This study is trying to capture the city branding implementation in Indonesia and suggests several improvement strategies in tourism development. This study is using content analysis to explore existing literature on city branding implementation in several cities in Indonesia over the last ten years. A summary of more than thirty studies is provided along with the content analysis. The finding of these studies gives a significant contribution to the field of city branding that focuses on practical operational in social and governance dimensions in the local context. It shows that the limitation of understanding on city branding concept from the local authorities in many cities has resulted in less efficient and effective branding. City branding in most cities in Indonesia was trapped merely in making slogan and logos with less consideration in public aspirations and local identities. In addition, the common problem of lack of intersectoral coordination has resulted in a situation where branding has been undertaken solely by the tourist management sectors without proper support from other sectors. This study emphasizes the urgency of public involvement and inter-sectoral collaboration in ensuring city branding successfulness.
format Article
author Lestari, Forina
Melasutra MD Dali,
Norbani Che-Ha,
spellingShingle Lestari, Forina
Melasutra MD Dali,
Norbani Che-Ha,
City branding in Indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration
author_facet Lestari, Forina
Melasutra MD Dali,
Norbani Che-Ha,
author_sort Lestari, Forina
title City branding in Indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration
title_short City branding in Indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration
title_full City branding in Indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration
title_fullStr City branding in Indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration
title_full_unstemmed City branding in Indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration
title_sort city branding in indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2020
url http://journalarticle.ukm.my/15811/1/37246-127888-1-PB.pdf
http://journalarticle.ukm.my/15811/
http://ejournals.ukm.my/gmjss/issue/view/1273
_version_ 1684654305087324160
score 13.211869

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