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Multimodal engagement through a transmedia storytelling project for undergraduate students

Transmedia storytelling has great potential in the field of education and research on its applications and benefits in teaching and learning is growing. This paper explores the use of transmedia storytelling as a multimodal pedagogical tool for tertiary students. This paper explicates the design...

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Main Author: Melissa Shamini Perry,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/15719/1/39677-134959-1-PB.pdf
http://journalarticle.ukm.my/15719/
http://ejournals.ukm.my/gema/issue/view/1304
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spelling my-ukm.journal.157192020-11-18T06:18:20Z http://journalarticle.ukm.my/15719/ Multimodal engagement through a transmedia storytelling project for undergraduate students Melissa Shamini Perry, Transmedia storytelling has great potential in the field of education and research on its applications and benefits in teaching and learning is growing. This paper explores the use of transmedia storytelling as a multimodal pedagogical tool for tertiary students. This paper explicates the design and application of a transmedia storytelling project in increasing multimodal engagement for undergraduate students from various faculties. A case study of a transmedia storytelling campaign conceptualised and produced by undergraduate students from a Malaysian public university was analysed for evidence of multimodal engagement. Students’ project output including campaign pitches, campaign designs and artefacts such as scripts, storyboards, posters, photos and videos submitted via digital formats were collated and analysed using a multimodal framework. Post-assessment reflections submitted by students were also analysed. The findings of the case study revealed that the conceptualisation and production of a transmedia storytelling campaign consisting of a short film, book and social media page enabled students to engage with multiple modalities and develop various skills and competencies. Analysis of campaign artefacts and student reflections found that the use of this novel pedagogy enabled students to engage with visual and spatial, linguistic, audio, gestural and technical digital modes of meaning as well as develop literary competencies and creative thinking skills through this project. This paper paves the way for further exploration of the use of transmedia storytelling as a multimodal pedagogical tool to develop various literacies, educational competencies as well as 21st century skills amongst tertiary students. Penerbit Universiti Kebangsaan Malaysia 2020-08 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/15719/1/39677-134959-1-PB.pdf Melissa Shamini Perry, (2020) Multimodal engagement through a transmedia storytelling project for undergraduate students. GEMA ; Online Journal of Language Studies, 20 (3). pp. 19-40. ISSN 1675-8021 http://ejournals.ukm.my/gema/issue/view/1304
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Transmedia storytelling has great potential in the field of education and research on its applications and benefits in teaching and learning is growing. This paper explores the use of transmedia storytelling as a multimodal pedagogical tool for tertiary students. This paper explicates the design and application of a transmedia storytelling project in increasing multimodal engagement for undergraduate students from various faculties. A case study of a transmedia storytelling campaign conceptualised and produced by undergraduate students from a Malaysian public university was analysed for evidence of multimodal engagement. Students’ project output including campaign pitches, campaign designs and artefacts such as scripts, storyboards, posters, photos and videos submitted via digital formats were collated and analysed using a multimodal framework. Post-assessment reflections submitted by students were also analysed. The findings of the case study revealed that the conceptualisation and production of a transmedia storytelling campaign consisting of a short film, book and social media page enabled students to engage with multiple modalities and develop various skills and competencies. Analysis of campaign artefacts and student reflections found that the use of this novel pedagogy enabled students to engage with visual and spatial, linguistic, audio, gestural and technical digital modes of meaning as well as develop literary competencies and creative thinking skills through this project. This paper paves the way for further exploration of the use of transmedia storytelling as a multimodal pedagogical tool to develop various literacies, educational competencies as well as 21st century skills amongst tertiary students.
format Article
author Melissa Shamini Perry,
spellingShingle Melissa Shamini Perry,
Multimodal engagement through a transmedia storytelling project for undergraduate students
author_facet Melissa Shamini Perry,
author_sort Melissa Shamini Perry,
title Multimodal engagement through a transmedia storytelling project for undergraduate students
title_short Multimodal engagement through a transmedia storytelling project for undergraduate students
title_full Multimodal engagement through a transmedia storytelling project for undergraduate students
title_fullStr Multimodal engagement through a transmedia storytelling project for undergraduate students
title_full_unstemmed Multimodal engagement through a transmedia storytelling project for undergraduate students
title_sort multimodal engagement through a transmedia storytelling project for undergraduate students
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2020
url http://journalarticle.ukm.my/15719/1/39677-134959-1-PB.pdf
http://journalarticle.ukm.my/15719/
http://ejournals.ukm.my/gema/issue/view/1304
_version_ 1684654292422623232
score 13.211869

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