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Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry

This study aims to determine if the factors affecting brand loyalty in the footwear industry are moderated by generational cohorts (Baby Boomers, Generation X, and Millennials). It also examines if product quality, product style, produce price, brand image, service quality, and store environment are...

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Main Authors: Lai, Ruixia, Teo, Siew Chein
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:http://journalarticle.ukm.my/14547/1/35250-110387-1-SM.pdf
http://journalarticle.ukm.my/14547/
http://ejournal.ukm.my/pengurusan/issue/view/1220
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spelling my-ukm.journal.145472020-05-05T23:30:51Z http://journalarticle.ukm.my/14547/ Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry Lai, Ruixia Teo, Siew Chein This study aims to determine if the factors affecting brand loyalty in the footwear industry are moderated by generational cohorts (Baby Boomers, Generation X, and Millennials). It also examines if product quality, product style, produce price, brand image, service quality, and store environment are antecedents to brand loyalty in the Malaysian footwear industry. Insights into brand loyalty in Malaysia’s footwear industry would help domestic brands gain customer loyalty and allow penetration into the global footwear market. Web-based, selfadministrated survey questionnaires were distributed to 200 respondents. Several statistical analyses were performed using SPSS 22 software. The results indicate that four of the predetermined antecedents, product quality, product style, brand image, and store environment significantly influence brand loyalty in the Malaysian footwear industry. Malaysian footwear consumers from different age groups (generational cohorts) also revealed different purchasing patterns and buying behaviour. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/14547/1/35250-110387-1-SM.pdf Lai, Ruixia and Teo, Siew Chein (2019) Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry. Jurnal Pengurusan, 56 . pp. 1-18. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/issue/view/1220
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This study aims to determine if the factors affecting brand loyalty in the footwear industry are moderated by generational cohorts (Baby Boomers, Generation X, and Millennials). It also examines if product quality, product style, produce price, brand image, service quality, and store environment are antecedents to brand loyalty in the Malaysian footwear industry. Insights into brand loyalty in Malaysia’s footwear industry would help domestic brands gain customer loyalty and allow penetration into the global footwear market. Web-based, selfadministrated survey questionnaires were distributed to 200 respondents. Several statistical analyses were performed using SPSS 22 software. The results indicate that four of the predetermined antecedents, product quality, product style, brand image, and store environment significantly influence brand loyalty in the Malaysian footwear industry. Malaysian footwear consumers from different age groups (generational cohorts) also revealed different purchasing patterns and buying behaviour.
format Article
author Lai, Ruixia
Teo, Siew Chein
spellingShingle Lai, Ruixia
Teo, Siew Chein
Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry
author_facet Lai, Ruixia
Teo, Siew Chein
author_sort Lai, Ruixia
title Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry
title_short Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry
title_full Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry
title_fullStr Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry
title_full_unstemmed Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry
title_sort analysing the moderating effects of generational cohorts on brand loyalty in the malaysian footwear industry
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2019
url http://journalarticle.ukm.my/14547/1/35250-110387-1-SM.pdf
http://journalarticle.ukm.my/14547/
http://ejournal.ukm.my/pengurusan/issue/view/1220
_version_ 1669008483978051584
score 13.211869

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