Cover Image

The influence of Corporate Social Responsibility (CSR) activities on consumers’ purchasing behavior

The purpose of this paper is to examine the influence of Corporate Social Responsibility (CSR) activities, which include economic, environmental, social, and legal concerns on consumers’ purchasing behavior in the Malaysian context. A questionnaire was developed to collect data from the respondents...

Full description

Saved in:
Bibliographic Details
Main Authors: Teh, Boon Heng, Ong, Tze San, Pang, Lai Teng, Haslinah Muhammad,, Ong, Tze Chin
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:http://journalarticle.ukm.my/14546/1/35249-110384-1-SM.pdf
http://journalarticle.ukm.my/14546/
http://ejournal.ukm.my/pengurusan/issue/view/1220
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-ukm.journal.14546
record_format eprints
spelling my-ukm.journal.145462020-05-05T23:28:31Z http://journalarticle.ukm.my/14546/ The influence of Corporate Social Responsibility (CSR) activities on consumers’ purchasing behavior Teh, Boon Heng Ong, Tze San Pang, Lai Teng Haslinah Muhammad, Ong, Tze Chin The purpose of this paper is to examine the influence of Corporate Social Responsibility (CSR) activities, which include economic, environmental, social, and legal concerns on consumers’ purchasing behavior in the Malaysian context. A questionnaire was developed to collect data from the respondents using snowballing sampling. This research found mixed results in term of significance of the relationships between economic, social, and legal concerns and consumers’ purchasing behavior. Environmental concerns had an insignificant relationship with consumers’ purchasing behavior. The results of this research may help managers in managing their businesses, since a single CSR strategy cannot be competitive for corporations to participate in the current global business environment. The findings may be useful to policymakers as it encourages corporations to engage actively in CSR. The outcome of this research may expand the knowledge base on CSR, since most of the investigations on consumers’ responses to CSR have been limited to a few states in Malaysia. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/14546/1/35249-110384-1-SM.pdf Teh, Boon Heng and Ong, Tze San and Pang, Lai Teng and Haslinah Muhammad, and Ong, Tze Chin (2019) The influence of Corporate Social Responsibility (CSR) activities on consumers’ purchasing behavior. Jurnal Pengurusan, 56 . pp. 1-20. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/issue/view/1220
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The purpose of this paper is to examine the influence of Corporate Social Responsibility (CSR) activities, which include economic, environmental, social, and legal concerns on consumers’ purchasing behavior in the Malaysian context. A questionnaire was developed to collect data from the respondents using snowballing sampling. This research found mixed results in term of significance of the relationships between economic, social, and legal concerns and consumers’ purchasing behavior. Environmental concerns had an insignificant relationship with consumers’ purchasing behavior. The results of this research may help managers in managing their businesses, since a single CSR strategy cannot be competitive for corporations to participate in the current global business environment. The findings may be useful to policymakers as it encourages corporations to engage actively in CSR. The outcome of this research may expand the knowledge base on CSR, since most of the investigations on consumers’ responses to CSR have been limited to a few states in Malaysia.
format Article
author Teh, Boon Heng
Ong, Tze San
Pang, Lai Teng
Haslinah Muhammad,
Ong, Tze Chin
spellingShingle Teh, Boon Heng
Ong, Tze San
Pang, Lai Teng
Haslinah Muhammad,
Ong, Tze Chin
The influence of Corporate Social Responsibility (CSR) activities on consumers’ purchasing behavior
author_facet Teh, Boon Heng
Ong, Tze San
Pang, Lai Teng
Haslinah Muhammad,
Ong, Tze Chin
author_sort Teh, Boon Heng
title The influence of Corporate Social Responsibility (CSR) activities on consumers’ purchasing behavior
title_short The influence of Corporate Social Responsibility (CSR) activities on consumers’ purchasing behavior
title_full The influence of Corporate Social Responsibility (CSR) activities on consumers’ purchasing behavior
title_fullStr The influence of Corporate Social Responsibility (CSR) activities on consumers’ purchasing behavior
title_full_unstemmed The influence of Corporate Social Responsibility (CSR) activities on consumers’ purchasing behavior
title_sort influence of corporate social responsibility (csr) activities on consumers’ purchasing behavior
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2019
url http://journalarticle.ukm.my/14546/1/35249-110384-1-SM.pdf
http://journalarticle.ukm.my/14546/
http://ejournal.ukm.my/pengurusan/issue/view/1220
_version_ 1669008483880534016
score 13.211869

Similar Items