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The loss of public sphere: outdoor advertising and commercialization of public spaces in Sleman, Yogyakarta, Indonesia

The commercialization of public spaces is one of the crucial issues in Yogyakarta Special Province, Indonesia. This study examines the loss of public spaces on Kaliurang and Affandi street, Sleman, Yogyakarta. Applying the case study as a research method, the data were collected through close observ...

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Main Author: Rianto, Puji
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/14505/1/38600-122951-1-PB.pdf
http://journalarticle.ukm.my/14505/
http://ejournal.ukm.my/mjc/issue/view/1257
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spelling my-ukm.journal.145052020-04-27T03:37:22Z http://journalarticle.ukm.my/14505/ The loss of public sphere: outdoor advertising and commercialization of public spaces in Sleman, Yogyakarta, Indonesia Rianto, Puji The commercialization of public spaces is one of the crucial issues in Yogyakarta Special Province, Indonesia. This study examines the loss of public spaces on Kaliurang and Affandi street, Sleman, Yogyakarta. Applying the case study as a research method, the data were collected through close observations to the advertisements, billboards, banners, posters, and other outdoor media along Jl. Kaliurang and Affandi street. During the data collection, the author has taken some photos in certain spots of these two locations. The study finds that the massive occupation of outdoor advertising in the public spaces along these two areas has not only causing visual trash but also causing the loss of the public sphere. It is caused by several factors. One of the most important factors is the weakness of local government regulations. Another factor is the spatial capitalization of the Yogyakarta Special Region and Sleman Regency in recent years as could be seen from the wide establishment of hotels, malls, supermarkets, and minimarkets in Yogyakarta. As a result, the public does not have enough space to express their voices and interests. Furthermore, the dominance of outdoor advertising has resulted in the dominance of commercial discourse in public spaces and has simultaneously marginalized or even eliminated public discourse. Public space has eventually transformed into commercial and has no longer become an important tool for democracy. Conversely, it has become an important tool for promoting consumer culture. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/14505/1/38600-122951-1-PB.pdf Rianto, Puji (2020) The loss of public sphere: outdoor advertising and commercialization of public spaces in Sleman, Yogyakarta, Indonesia. Jurnal Komunikasi ; Malaysian Journal of Communication, 36 (1). pp. 509-522. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1257
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The commercialization of public spaces is one of the crucial issues in Yogyakarta Special Province, Indonesia. This study examines the loss of public spaces on Kaliurang and Affandi street, Sleman, Yogyakarta. Applying the case study as a research method, the data were collected through close observations to the advertisements, billboards, banners, posters, and other outdoor media along Jl. Kaliurang and Affandi street. During the data collection, the author has taken some photos in certain spots of these two locations. The study finds that the massive occupation of outdoor advertising in the public spaces along these two areas has not only causing visual trash but also causing the loss of the public sphere. It is caused by several factors. One of the most important factors is the weakness of local government regulations. Another factor is the spatial capitalization of the Yogyakarta Special Region and Sleman Regency in recent years as could be seen from the wide establishment of hotels, malls, supermarkets, and minimarkets in Yogyakarta. As a result, the public does not have enough space to express their voices and interests. Furthermore, the dominance of outdoor advertising has resulted in the dominance of commercial discourse in public spaces and has simultaneously marginalized or even eliminated public discourse. Public space has eventually transformed into commercial and has no longer become an important tool for democracy. Conversely, it has become an important tool for promoting consumer culture.
format Article
author Rianto, Puji
spellingShingle Rianto, Puji
The loss of public sphere: outdoor advertising and commercialization of public spaces in Sleman, Yogyakarta, Indonesia
author_facet Rianto, Puji
author_sort Rianto, Puji
title The loss of public sphere: outdoor advertising and commercialization of public spaces in Sleman, Yogyakarta, Indonesia
title_short The loss of public sphere: outdoor advertising and commercialization of public spaces in Sleman, Yogyakarta, Indonesia
title_full The loss of public sphere: outdoor advertising and commercialization of public spaces in Sleman, Yogyakarta, Indonesia
title_fullStr The loss of public sphere: outdoor advertising and commercialization of public spaces in Sleman, Yogyakarta, Indonesia
title_full_unstemmed The loss of public sphere: outdoor advertising and commercialization of public spaces in Sleman, Yogyakarta, Indonesia
title_sort loss of public sphere: outdoor advertising and commercialization of public spaces in sleman, yogyakarta, indonesia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2020
url http://journalarticle.ukm.my/14505/1/38600-122951-1-PB.pdf
http://journalarticle.ukm.my/14505/
http://ejournal.ukm.my/mjc/issue/view/1257
_version_ 1665895640352161792
score 13.211869

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