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The implications of social media on local media business: case studies in Palembang, Manado and Bandung

The implications of social media on the transformation of the media business are important issues in the study of the media industry. With the increasing penetration of the Internet in Indonesia and the proliferation of smartphone use, it is assumed that there are significant changes in media consum...

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Main Authors: Eni Maryani,, Rahmawan, Detta, Siti Karlinah,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/14493/1/36130-122903-1-PB.pdf
http://journalarticle.ukm.my/14493/
http://ejournal.ukm.my/mjc/issue/view/1257
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spelling my-ukm.journal.144932020-04-27T03:05:33Z http://journalarticle.ukm.my/14493/ The implications of social media on local media business: case studies in Palembang, Manado and Bandung Eni Maryani, Rahmawan, Detta Siti Karlinah, The implications of social media on the transformation of the media business are important issues in the study of the media industry. With the increasing penetration of the Internet in Indonesia and the proliferation of smartphone use, it is assumed that there are significant changes in media consumption patterns, especially for those who are often called millennials and generation Z. However, it is known that local media practitioners have yet to explore digital transformation properly, especially in terms of integrating social media platforms in various aspects of their business. This article used qualitative field research and observations to explore the perspectives of media practitioners in implementing social media in their business. Additional data were also collected from content analysis and exploration on all social media platforms owned by nine local media in Palembang, Manado, and Bandung. The result of the study revealed that the utilisation of social media is an innovation in the local media business, but it had not been optimally implemented. There is a disparity between the ideal expectations of social media use and the capabilities and knowledge of local media practitioners. In addition, the utilisation of social media in local media businesses has little impact on media income and the sustainability of the local media, since the context and ecosystem of the local media business are different from national media business located in Jakarta as the centre of economic activities in Indonesia. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/14493/1/36130-122903-1-PB.pdf Eni Maryani, and Rahmawan, Detta and Siti Karlinah, (2020) The implications of social media on local media business: case studies in Palembang, Manado and Bandung. Jurnal Komunikasi ; Malaysian Journal of Communication, 36 (1). pp. 317-333. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1257
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The implications of social media on the transformation of the media business are important issues in the study of the media industry. With the increasing penetration of the Internet in Indonesia and the proliferation of smartphone use, it is assumed that there are significant changes in media consumption patterns, especially for those who are often called millennials and generation Z. However, it is known that local media practitioners have yet to explore digital transformation properly, especially in terms of integrating social media platforms in various aspects of their business. This article used qualitative field research and observations to explore the perspectives of media practitioners in implementing social media in their business. Additional data were also collected from content analysis and exploration on all social media platforms owned by nine local media in Palembang, Manado, and Bandung. The result of the study revealed that the utilisation of social media is an innovation in the local media business, but it had not been optimally implemented. There is a disparity between the ideal expectations of social media use and the capabilities and knowledge of local media practitioners. In addition, the utilisation of social media in local media businesses has little impact on media income and the sustainability of the local media, since the context and ecosystem of the local media business are different from national media business located in Jakarta as the centre of economic activities in Indonesia.
format Article
author Eni Maryani,
Rahmawan, Detta
Siti Karlinah,
spellingShingle Eni Maryani,
Rahmawan, Detta
Siti Karlinah,
The implications of social media on local media business: case studies in Palembang, Manado and Bandung
author_facet Eni Maryani,
Rahmawan, Detta
Siti Karlinah,
author_sort Eni Maryani,
title The implications of social media on local media business: case studies in Palembang, Manado and Bandung
title_short The implications of social media on local media business: case studies in Palembang, Manado and Bandung
title_full The implications of social media on local media business: case studies in Palembang, Manado and Bandung
title_fullStr The implications of social media on local media business: case studies in Palembang, Manado and Bandung
title_full_unstemmed The implications of social media on local media business: case studies in Palembang, Manado and Bandung
title_sort implications of social media on local media business: case studies in palembang, manado and bandung
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2020
url http://journalarticle.ukm.my/14493/1/36130-122903-1-PB.pdf
http://journalarticle.ukm.my/14493/
http://ejournal.ukm.my/mjc/issue/view/1257
_version_ 1665895639188242432
score 13.211869

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