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Symbolic representation of Tun Dr Mahathir: visual analysis of a Malaysian short film

The fragmented frames of a short film which comprise still images and signs can be visually explored in the representation of timing. The significance of such a visual representation can lead to the formation of synchronised discursive structures that reflect upon political and social time summons...

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Main Authors: Uma Rani A Rethina Velu,, How, Cherish
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:http://journalarticle.ukm.my/14014/1/33408-115979-1-PB.pdf
http://journalarticle.ukm.my/14014/
http://ejournals.ukm.my/3l/issue/view/1230
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spelling my-ukm.journal.140142020-01-24T00:22:10Z http://journalarticle.ukm.my/14014/ Symbolic representation of Tun Dr Mahathir: visual analysis of a Malaysian short film Uma Rani A Rethina Velu, How, Cherish The fragmented frames of a short film which comprise still images and signs can be visually explored in the representation of timing. The significance of such a visual representation can lead to the formation of synchronised discursive structures that reflect upon political and social time summons in the past, present and future. The issue is that the political and social agendas mapped with ideas of a pre-election campaign and synchronised with time summons may indirectly provoke viewers’ perception of a social actor through semiotic implications. Using a single component framework consisting of Kress and van Leeuwen’s (2006) grammar of visual design, representational and viewer network and Hall’s (2006) reception theory, this study explores the way agency is targeted visually towards the idea of a political change with pre-election sentiments of a prime minister. On one hand, through the choice of images Tun Dr Mahathir’s past political successes are symbolically represented. On the other hand, he is signified with message of ‘hope’ for a better future to his country and nation. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/14014/1/33408-115979-1-PB.pdf Uma Rani A Rethina Velu, and How, Cherish (2019) Symbolic representation of Tun Dr Mahathir: visual analysis of a Malaysian short film. 3L; Language,Linguistics and Literature,The Southeast Asian Journal of English Language Studies., 25 (4). pp. 138-155. ISSN 0128-5157 http://ejournals.ukm.my/3l/issue/view/1230
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The fragmented frames of a short film which comprise still images and signs can be visually explored in the representation of timing. The significance of such a visual representation can lead to the formation of synchronised discursive structures that reflect upon political and social time summons in the past, present and future. The issue is that the political and social agendas mapped with ideas of a pre-election campaign and synchronised with time summons may indirectly provoke viewers’ perception of a social actor through semiotic implications. Using a single component framework consisting of Kress and van Leeuwen’s (2006) grammar of visual design, representational and viewer network and Hall’s (2006) reception theory, this study explores the way agency is targeted visually towards the idea of a political change with pre-election sentiments of a prime minister. On one hand, through the choice of images Tun Dr Mahathir’s past political successes are symbolically represented. On the other hand, he is signified with message of ‘hope’ for a better future to his country and nation.
format Article
author Uma Rani A Rethina Velu,
How, Cherish
spellingShingle Uma Rani A Rethina Velu,
How, Cherish
Symbolic representation of Tun Dr Mahathir: visual analysis of a Malaysian short film
author_facet Uma Rani A Rethina Velu,
How, Cherish
author_sort Uma Rani A Rethina Velu,
title Symbolic representation of Tun Dr Mahathir: visual analysis of a Malaysian short film
title_short Symbolic representation of Tun Dr Mahathir: visual analysis of a Malaysian short film
title_full Symbolic representation of Tun Dr Mahathir: visual analysis of a Malaysian short film
title_fullStr Symbolic representation of Tun Dr Mahathir: visual analysis of a Malaysian short film
title_full_unstemmed Symbolic representation of Tun Dr Mahathir: visual analysis of a Malaysian short film
title_sort symbolic representation of tun dr mahathir: visual analysis of a malaysian short film
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2019
url http://journalarticle.ukm.my/14014/1/33408-115979-1-PB.pdf
http://journalarticle.ukm.my/14014/
http://ejournals.ukm.my/3l/issue/view/1230
_version_ 1657565454187626496
score 13.211869

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