“3S Project”: a community-based social marketing campaign for promoting sustainable consumption behavior among youth
This study aims to evaluate a community-based social marketing (CBSM) campaign for promoting sustainable consumption behavior (SCB) among Thai youth. As a result, the “3S Project” was a CBSM campaign innovation to promote SCB among Thai youth which was created and piloted with a small segment of uni...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
|
| Online Access: | http://journalarticle.ukm.my/13906/1/23612-116199-1-PB.pdf http://journalarticle.ukm.my/13906/ http://ejournal.ukm.my/mjc/issue/view/1235 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!