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DVFx, and modernization of technology: audience’s changing taste in the 21st century

The changes from analogue to digital in the film industry occurred rapidly and triggered a change in the landscape, especially in the usage of digital visual effects (DVFx). Thus, films that use the digital visual effects have developed a demand for technology exploitation among audiences. The most...

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Main Author: Hasrul Hashim,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:http://journalarticle.ukm.my/13488/1/34787-110228-1-PB.pdf
http://journalarticle.ukm.my/13488/
http://ejournal.ukm.my/mjc/issue/view/1210
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spelling my-ukm.journal.134882019-10-09T21:33:09Z http://journalarticle.ukm.my/13488/ DVFx, and modernization of technology: audience’s changing taste in the 21st century Hasrul Hashim, The changes from analogue to digital in the film industry occurred rapidly and triggered a change in the landscape, especially in the usage of digital visual effects (DVFx). Thus, films that use the digital visual effects have developed a demand for technology exploitation among audiences. The most powerful effect afforded by digitization is the changes in the relationship between film and audience, especially in the aspect of cinema spectacle. Previously, the use of digital visual effects served merely to fix or modify damaged or negative elements in the post-production process, but it also has contributed to transformation of the tastes of audiences in 21st century cinemas. Tastes and aesthetic judgments are manifestations of aspects of class inequality and social, cultural and reproduction ideology. To evaluate tastes especially within different systems of society is not a simple matter as there has been a change in various aspects of society due to technological advances. This judgment involves complex processes and variables. This paper explored how globalization impacts audiences’ changing tastes with the juxtaposition of the digital visual effects revolution. The research used qualitative research methods, which is focus group discussions involving three groups of moviegoers from Malaysia, India and Australia. The analysis of the findings is divided into two main themes: modernization and technology. In general, the findings show that taste among movie audiences is a typical representation of the middle class society. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13488/1/34787-110228-1-PB.pdf Hasrul Hashim, (2019) DVFx, and modernization of technology: audience’s changing taste in the 21st century. Jurnal Komunikasi ; Malaysian Journal of Communication, 35 (3). pp. 182-195. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1210
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The changes from analogue to digital in the film industry occurred rapidly and triggered a change in the landscape, especially in the usage of digital visual effects (DVFx). Thus, films that use the digital visual effects have developed a demand for technology exploitation among audiences. The most powerful effect afforded by digitization is the changes in the relationship between film and audience, especially in the aspect of cinema spectacle. Previously, the use of digital visual effects served merely to fix or modify damaged or negative elements in the post-production process, but it also has contributed to transformation of the tastes of audiences in 21st century cinemas. Tastes and aesthetic judgments are manifestations of aspects of class inequality and social, cultural and reproduction ideology. To evaluate tastes especially within different systems of society is not a simple matter as there has been a change in various aspects of society due to technological advances. This judgment involves complex processes and variables. This paper explored how globalization impacts audiences’ changing tastes with the juxtaposition of the digital visual effects revolution. The research used qualitative research methods, which is focus group discussions involving three groups of moviegoers from Malaysia, India and Australia. The analysis of the findings is divided into two main themes: modernization and technology. In general, the findings show that taste among movie audiences is a typical representation of the middle class society.
format Article
author Hasrul Hashim,
spellingShingle Hasrul Hashim,
DVFx, and modernization of technology: audience’s changing taste in the 21st century
author_facet Hasrul Hashim,
author_sort Hasrul Hashim,
title DVFx, and modernization of technology: audience’s changing taste in the 21st century
title_short DVFx, and modernization of technology: audience’s changing taste in the 21st century
title_full DVFx, and modernization of technology: audience’s changing taste in the 21st century
title_fullStr DVFx, and modernization of technology: audience’s changing taste in the 21st century
title_full_unstemmed DVFx, and modernization of technology: audience’s changing taste in the 21st century
title_sort dvfx, and modernization of technology: audience’s changing taste in the 21st century
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2019
url http://journalarticle.ukm.my/13488/1/34787-110228-1-PB.pdf
http://journalarticle.ukm.my/13488/
http://ejournal.ukm.my/mjc/issue/view/1210
_version_ 1648743814054019072
score 13.211869

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