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Strategy of communication and da’wah in reducing uang panai’ of marriage in Bulukumba

This paper focuses on the communication strategy and da’wah (Islamic missionary endeavor) in relation to reducing uang panai’ (spending money) of marriage in Bulukumba. The problem is formulated in several research questions: (1) What is the communication strategy in reducing uang panai’ of marriage...

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Main Authors: Mahmuddin,, BM, ST. Aisyah
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:http://journalarticle.ukm.my/13483/1/31350-110214-1-PB.pdf
http://journalarticle.ukm.my/13483/
http://ejournal.ukm.my/mjc/issue/view/1210
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spelling my-ukm.journal.134832019-10-09T21:53:32Z http://journalarticle.ukm.my/13483/ Strategy of communication and da’wah in reducing uang panai’ of marriage in Bulukumba Mahmuddin, BM, ST. Aisyah This paper focuses on the communication strategy and da’wah (Islamic missionary endeavor) in relation to reducing uang panai’ (spending money) of marriage in Bulukumba. The problem is formulated in several research questions: (1) What is the communication strategy in reducing uang panai’ of marriage in Bulukumba community? (2) What is the da’wah strategy in reducing uang panai’ of marriage in Bulukumba community? This research aims to identify the strategy of communication and da’wah in reducing uang panai’ in Bulukumba by using the methods of observation and interview with the brides’ families, prospective marriage pair and community leaders. The results indicate that both communication and da’wah strategies reduce uang panai’ in Bulukumba. The communication strategy is through mappese-pese (apply for introduction) using interpersonal communication strategies, delegating closer people, families, and influential and experienced people, so that this strategy can reduce uang panai’ in Bulukumba. In addition, the strategy of da'wah is also necessary to apply in an effort to reducing uang panai’ by making clear the position of uang panai’ with the dowry, forming simple movements at wedding receptions, and changing people's views in terms of giving priority to marriage based on religious teachings rather than culture. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13483/1/31350-110214-1-PB.pdf Mahmuddin, and BM, ST. Aisyah (2019) Strategy of communication and da’wah in reducing uang panai’ of marriage in Bulukumba. Jurnal Komunikasi ; Malaysian Journal of Communication, 35 (3). pp. 92-107. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1210
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This paper focuses on the communication strategy and da’wah (Islamic missionary endeavor) in relation to reducing uang panai’ (spending money) of marriage in Bulukumba. The problem is formulated in several research questions: (1) What is the communication strategy in reducing uang panai’ of marriage in Bulukumba community? (2) What is the da’wah strategy in reducing uang panai’ of marriage in Bulukumba community? This research aims to identify the strategy of communication and da’wah in reducing uang panai’ in Bulukumba by using the methods of observation and interview with the brides’ families, prospective marriage pair and community leaders. The results indicate that both communication and da’wah strategies reduce uang panai’ in Bulukumba. The communication strategy is through mappese-pese (apply for introduction) using interpersonal communication strategies, delegating closer people, families, and influential and experienced people, so that this strategy can reduce uang panai’ in Bulukumba. In addition, the strategy of da'wah is also necessary to apply in an effort to reducing uang panai’ by making clear the position of uang panai’ with the dowry, forming simple movements at wedding receptions, and changing people's views in terms of giving priority to marriage based on religious teachings rather than culture.
format Article
author Mahmuddin,
BM, ST. Aisyah
spellingShingle Mahmuddin,
BM, ST. Aisyah
Strategy of communication and da’wah in reducing uang panai’ of marriage in Bulukumba
author_facet Mahmuddin,
BM, ST. Aisyah
author_sort Mahmuddin,
title Strategy of communication and da’wah in reducing uang panai’ of marriage in Bulukumba
title_short Strategy of communication and da’wah in reducing uang panai’ of marriage in Bulukumba
title_full Strategy of communication and da’wah in reducing uang panai’ of marriage in Bulukumba
title_fullStr Strategy of communication and da’wah in reducing uang panai’ of marriage in Bulukumba
title_full_unstemmed Strategy of communication and da’wah in reducing uang panai’ of marriage in Bulukumba
title_sort strategy of communication and da’wah in reducing uang panai’ of marriage in bulukumba
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2019
url http://journalarticle.ukm.my/13483/1/31350-110214-1-PB.pdf
http://journalarticle.ukm.my/13483/
http://ejournal.ukm.my/mjc/issue/view/1210
_version_ 1648743812590206976
score 13.211869

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