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Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours

Media literacy can be defined as the ability to access, assay, create, and interpret media messages which are therefore able to impact the beliefs and practices of their audience towards specific topics. In the field of health communications, the effects of media literacy can often be seen as the pr...

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Main Authors: Arya Dharma Shinta,, Mohd Azul Mohamad Salleh,, Mohd. Nor Shahizan Ali,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:http://journalarticle.ukm.my/13174/1/31177-98951-1-PB.pdf
http://journalarticle.ukm.my/13174/
http://ejournal.ukm.my/mjc/issue/view/1165
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spelling my-ukm.journal.131742019-07-21T12:56:39Z http://journalarticle.ukm.my/13174/ Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours Arya Dharma Shinta, Mohd Azul Mohamad Salleh, Mohd. Nor Shahizan Ali, Media literacy can be defined as the ability to access, assay, create, and interpret media messages which are therefore able to impact the beliefs and practices of their audience towards specific topics. In the field of health communications, the effects of media literacy can often be seen as the predisposing factor for health information acceptance towards preventive behaviours. Meanwhile, there are several moderating factors which could act as changing agents for media literacy so that it becomes the reinforcing factor and increases the resultant outcome of preventive behaviours. The initial focus of this study was to analyse the moderating factor of media literacy in regards to the cervical cancer preventive behaviour model by using PLS-SEM with smartPLS 3.0 statistical software. The analysis was conducted among 506 respondents with a formative research design. The findings indicated that the indirect effect of media literacy towards preventive behaviours, (p-value 0.038) with the level of education as a moderating factor (R2 0.14), significantly influenced the interactions occurring in the whole construct of the model. The result of the study is that level of education is revealed to have a significant effect as a moderating factor towards the acceptance of health information and media literacy in general, which in turn enhances the preventive behaviours on cervical cancer issues. These findings confirm that higher education is associated with ancillary benefits, one of which is the understanding of health issues and the resulting improved preventive behaviour outcomes. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13174/1/31177-98951-1-PB.pdf Arya Dharma Shinta, and Mohd Azul Mohamad Salleh, and Mohd. Nor Shahizan Ali, (2019) Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours. Jurnal Komunikasi ; Malaysian Journal of Communication, 35 (1). pp. 156-170. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1165
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Media literacy can be defined as the ability to access, assay, create, and interpret media messages which are therefore able to impact the beliefs and practices of their audience towards specific topics. In the field of health communications, the effects of media literacy can often be seen as the predisposing factor for health information acceptance towards preventive behaviours. Meanwhile, there are several moderating factors which could act as changing agents for media literacy so that it becomes the reinforcing factor and increases the resultant outcome of preventive behaviours. The initial focus of this study was to analyse the moderating factor of media literacy in regards to the cervical cancer preventive behaviour model by using PLS-SEM with smartPLS 3.0 statistical software. The analysis was conducted among 506 respondents with a formative research design. The findings indicated that the indirect effect of media literacy towards preventive behaviours, (p-value 0.038) with the level of education as a moderating factor (R2 0.14), significantly influenced the interactions occurring in the whole construct of the model. The result of the study is that level of education is revealed to have a significant effect as a moderating factor towards the acceptance of health information and media literacy in general, which in turn enhances the preventive behaviours on cervical cancer issues. These findings confirm that higher education is associated with ancillary benefits, one of which is the understanding of health issues and the resulting improved preventive behaviour outcomes.
format Article
author Arya Dharma Shinta,
Mohd Azul Mohamad Salleh,
Mohd. Nor Shahizan Ali,
spellingShingle Arya Dharma Shinta,
Mohd Azul Mohamad Salleh,
Mohd. Nor Shahizan Ali,
Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
author_facet Arya Dharma Shinta,
Mohd Azul Mohamad Salleh,
Mohd. Nor Shahizan Ali,
author_sort Arya Dharma Shinta,
title Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
title_short Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
title_full Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
title_fullStr Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
title_full_unstemmed Analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
title_sort analysis of the moderating effect of media literacy on cervical cancer preventive behaviours
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2019
url http://journalarticle.ukm.my/13174/1/31177-98951-1-PB.pdf
http://journalarticle.ukm.my/13174/
http://ejournal.ukm.my/mjc/issue/view/1165
_version_ 1643739001118523392
score 13.211869

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