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Professional ethics in commercializing blogs as a potential public relations tool

The research aims to find out whether the responses of bloggers and public relations practitioners have any implication for the practice of public relations, and, whether blogging is an ethical tool to the public relations industry. This research studies the extent of the blogola (paid-post) practic...

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Main Authors: Mohd Helmi Abd Rahim,, Huzooree, Priya Darsanee Mahadavesingh
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:http://journalarticle.ukm.my/13126/1/28004-85497-1-PB.pdf
http://journalarticle.ukm.my/13126/
http://ejournal.ukm.my/mjc/issue/view/1086
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spelling my-ukm.journal.131262019-07-06T21:26:02Z http://journalarticle.ukm.my/13126/ Professional ethics in commercializing blogs as a potential public relations tool Mohd Helmi Abd Rahim, Huzooree, Priya Darsanee Mahadavesingh The research aims to find out whether the responses of bloggers and public relations practitioners have any implication for the practice of public relations, and, whether blogging is an ethical tool to the public relations industry. This research studies the extent of the blogola (paid-post) practice and help understand why organizations still insist on practicing blogola despite the risk of negative public relations. The research also explores the ethical challenge encountered by the public relations industry in the digital age. The researchers evaluate whether new ethical guidelines are needed to resolve the issue of blogola. The researchers adopted the qualitative methodology, namely, the in-depth interview method. The informants are gathered using the convenience sampling, and, fifteen informants were extensively interviewed; being public relations practitioners, bloggers and consumers in Mauritius. The findings suggested that blogs are effective public relations tools to attract customers and boost sales. Deepening into the relationships between bloggers and public relations practitioners concluded that a friendly relationship is good for easy communication and for diversity of blog content. Concerning the ethical dilemma surrounding blogs and public relations, almost all informants agreed that paying bloggers for writing good reviews for the brand is not a violation, provided, the blogger is sincere and transparent about it. As long as the blogger reveals that he or she was compensated in any sort, it is tolerable. The question of new ethical guidelines is a must since social media has completely changed the way public relations work. Penerbit Universiti Kebangsaan Malaysia 2018 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13126/1/28004-85497-1-PB.pdf Mohd Helmi Abd Rahim, and Huzooree, Priya Darsanee Mahadavesingh (2018) Professional ethics in commercializing blogs as a potential public relations tool. Jurnal Komunikasi ; Malaysian Journal of Communication, 34 (3). pp. 426-439. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1086
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The research aims to find out whether the responses of bloggers and public relations practitioners have any implication for the practice of public relations, and, whether blogging is an ethical tool to the public relations industry. This research studies the extent of the blogola (paid-post) practice and help understand why organizations still insist on practicing blogola despite the risk of negative public relations. The research also explores the ethical challenge encountered by the public relations industry in the digital age. The researchers evaluate whether new ethical guidelines are needed to resolve the issue of blogola. The researchers adopted the qualitative methodology, namely, the in-depth interview method. The informants are gathered using the convenience sampling, and, fifteen informants were extensively interviewed; being public relations practitioners, bloggers and consumers in Mauritius. The findings suggested that blogs are effective public relations tools to attract customers and boost sales. Deepening into the relationships between bloggers and public relations practitioners concluded that a friendly relationship is good for easy communication and for diversity of blog content. Concerning the ethical dilemma surrounding blogs and public relations, almost all informants agreed that paying bloggers for writing good reviews for the brand is not a violation, provided, the blogger is sincere and transparent about it. As long as the blogger reveals that he or she was compensated in any sort, it is tolerable. The question of new ethical guidelines is a must since social media has completely changed the way public relations work.
format Article
author Mohd Helmi Abd Rahim,
Huzooree, Priya Darsanee Mahadavesingh
spellingShingle Mohd Helmi Abd Rahim,
Huzooree, Priya Darsanee Mahadavesingh
Professional ethics in commercializing blogs as a potential public relations tool
author_facet Mohd Helmi Abd Rahim,
Huzooree, Priya Darsanee Mahadavesingh
author_sort Mohd Helmi Abd Rahim,
title Professional ethics in commercializing blogs as a potential public relations tool
title_short Professional ethics in commercializing blogs as a potential public relations tool
title_full Professional ethics in commercializing blogs as a potential public relations tool
title_fullStr Professional ethics in commercializing blogs as a potential public relations tool
title_full_unstemmed Professional ethics in commercializing blogs as a potential public relations tool
title_sort professional ethics in commercializing blogs as a potential public relations tool
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2018
url http://journalarticle.ukm.my/13126/1/28004-85497-1-PB.pdf
http://journalarticle.ukm.my/13126/
http://ejournal.ukm.my/mjc/issue/view/1086
_version_ 1643738987073896448
score 13.211869

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