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Social networking site adoption in Malaysia and Indonesia

This study employed the Model of Technology Preference (MTP) to investigate the antecedents of behaviour intention to adopt Social Networking Site (SNS) for communication after considering individual’s preference factor. This study used quantitative approach where surveys were conducted in Malaysia...

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Main Authors: Noor Ismawati Jaafar,, Bobby Darmawan,, Mohd Yahya Mohamed Ariffin,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:http://journalarticle.ukm.my/11732/1/19060-71665-1-PB.pdf
http://journalarticle.ukm.my/11732/
http://ejournal.ukm.my/mjc/issue/view/1075
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spelling my-ukm.journal.117322018-06-09T22:33:03Z http://journalarticle.ukm.my/11732/ Social networking site adoption in Malaysia and Indonesia Noor Ismawati Jaafar, Bobby Darmawan, Mohd Yahya Mohamed Ariffin, This study employed the Model of Technology Preference (MTP) to investigate the antecedents of behaviour intention to adopt Social Networking Site (SNS) for communication after considering individual’s preference factor. This study used quantitative approach where surveys were conducted in Malaysia and Indonesia. Self-administered questionnaires were distributed to SNS users in big cities of both countries that lead to a total of 1037 valid responses. The data were analysed using Structural Equation Model (SEM) to measure model fit and to conduct structural modelling. The results in general support that Attribute-Based Preference (ATRP) significantly affects Attitude-Based Preference (ATTP), which also mediates that effect with Behaviour Intention (BI) of using SNS. Nonetheless, the findings from the two countries vary with regard to the attributes that affect the ATTP and the effect of ATTP on BI and Attitude (ATT) towards SNS. Malaysians tend to use SNS for communication due to the availability of options for their preferred technology. This could be explained by the higher pragmatic and masculinity index of the Malaysian culture, which they tend to exhibit in their actions. In contrary, Indonesians tend to defer using the SNS and create another level of attitude before the actual usage. Penerbit Universiti Kebangsaan Malaysia 2018 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/11732/1/19060-71665-1-PB.pdf Noor Ismawati Jaafar, and Bobby Darmawan, and Mohd Yahya Mohamed Ariffin, (2018) Social networking site adoption in Malaysia and Indonesia. Jurnal Komunikasi ; Malaysian Journal of Communication, 34 (1). pp. 115-134. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1075
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This study employed the Model of Technology Preference (MTP) to investigate the antecedents of behaviour intention to adopt Social Networking Site (SNS) for communication after considering individual’s preference factor. This study used quantitative approach where surveys were conducted in Malaysia and Indonesia. Self-administered questionnaires were distributed to SNS users in big cities of both countries that lead to a total of 1037 valid responses. The data were analysed using Structural Equation Model (SEM) to measure model fit and to conduct structural modelling. The results in general support that Attribute-Based Preference (ATRP) significantly affects Attitude-Based Preference (ATTP), which also mediates that effect with Behaviour Intention (BI) of using SNS. Nonetheless, the findings from the two countries vary with regard to the attributes that affect the ATTP and the effect of ATTP on BI and Attitude (ATT) towards SNS. Malaysians tend to use SNS for communication due to the availability of options for their preferred technology. This could be explained by the higher pragmatic and masculinity index of the Malaysian culture, which they tend to exhibit in their actions. In contrary, Indonesians tend to defer using the SNS and create another level of attitude before the actual usage.
format Article
author Noor Ismawati Jaafar,
Bobby Darmawan,
Mohd Yahya Mohamed Ariffin,
spellingShingle Noor Ismawati Jaafar,
Bobby Darmawan,
Mohd Yahya Mohamed Ariffin,
Social networking site adoption in Malaysia and Indonesia
author_facet Noor Ismawati Jaafar,
Bobby Darmawan,
Mohd Yahya Mohamed Ariffin,
author_sort Noor Ismawati Jaafar,
title Social networking site adoption in Malaysia and Indonesia
title_short Social networking site adoption in Malaysia and Indonesia
title_full Social networking site adoption in Malaysia and Indonesia
title_fullStr Social networking site adoption in Malaysia and Indonesia
title_full_unstemmed Social networking site adoption in Malaysia and Indonesia
title_sort social networking site adoption in malaysia and indonesia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2018
url http://journalarticle.ukm.my/11732/1/19060-71665-1-PB.pdf
http://journalarticle.ukm.my/11732/
http://ejournal.ukm.my/mjc/issue/view/1075
_version_ 1643738585278447616
score 13.211869

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