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The effectiveness of 3D hologram as a new advertising medium in Klang Valley, Malaysia

Marketing communications is currently experiencing a period of major change. One of the biggest factors is a response from the current needs and high demands to replace the traditional media methods used. These changes have been impacted to the marketing communications. Since 1999 (Barnes, 1999)...

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Main Authors: Mohd Khairulnizam Ramlie,, Mohd Khairul Azahari Abdul Rani,, Mazia Udang,, Ahmad Sofiyuddin Shuib,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/11448/1/14455-39848-1-SM.pdf
http://journalarticle.ukm.my/11448/
http://ejournal.ukm.my/ebangi/issue/view/809
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spelling my-ukm.journal.114482018-03-10T01:40:26Z http://journalarticle.ukm.my/11448/ The effectiveness of 3D hologram as a new advertising medium in Klang Valley, Malaysia Mohd Khairulnizam Ramlie, Mohd Khairul Azahari Abdul Rani, Mazia Udang, Ahmad Sofiyuddin Shuib, Marketing communications is currently experiencing a period of major change. One of the biggest factors is a response from the current needs and high demands to replace the traditional media methods used. These changes have been impacted to the marketing communications. Since 1999 (Barnes, 1999) the ambient advertising has been applied and nowadays it has been improved based on current needs. From Andy Warhol (1963), when you see the ‘pop’ factor in the advertising, you will not see the sign in the same design. Statement in BBC news by Dr. Frank Shaw, he said that consumer will see a great step forward with 3D video ads, which react to their context and mood changes. It is clear from this report that we are at a critical point. In order to create visual 3D hologram as a most important research, the medium advertising is a first step to be used widely. In addition, this study is also focus on development of new medium for advertising using a hologram as an alternative medium for advertising as to expand the usage of holograms in Malaysia. The medium advertising told us that the impact from the research is the 3D hologram as a message delivery. Moreover, the experiment also helps to cut costs either than to make the observation, collecting data and analysis, to create 3D hologram. As a conclusion, findings from this analysis product test in public area will be further discussion for the advantages and disadvantages. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/11448/1/14455-39848-1-SM.pdf Mohd Khairulnizam Ramlie, and Mohd Khairul Azahari Abdul Rani, and Mazia Udang, and Ahmad Sofiyuddin Shuib, (2016) The effectiveness of 3D hologram as a new advertising medium in Klang Valley, Malaysia. e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, 11 (1). pp. 259-267. ISSN 1823-884X http://ejournal.ukm.my/ebangi/issue/view/809
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Marketing communications is currently experiencing a period of major change. One of the biggest factors is a response from the current needs and high demands to replace the traditional media methods used. These changes have been impacted to the marketing communications. Since 1999 (Barnes, 1999) the ambient advertising has been applied and nowadays it has been improved based on current needs. From Andy Warhol (1963), when you see the ‘pop’ factor in the advertising, you will not see the sign in the same design. Statement in BBC news by Dr. Frank Shaw, he said that consumer will see a great step forward with 3D video ads, which react to their context and mood changes. It is clear from this report that we are at a critical point. In order to create visual 3D hologram as a most important research, the medium advertising is a first step to be used widely. In addition, this study is also focus on development of new medium for advertising using a hologram as an alternative medium for advertising as to expand the usage of holograms in Malaysia. The medium advertising told us that the impact from the research is the 3D hologram as a message delivery. Moreover, the experiment also helps to cut costs either than to make the observation, collecting data and analysis, to create 3D hologram. As a conclusion, findings from this analysis product test in public area will be further discussion for the advantages and disadvantages.
format Article
author Mohd Khairulnizam Ramlie,
Mohd Khairul Azahari Abdul Rani,
Mazia Udang,
Ahmad Sofiyuddin Shuib,
spellingShingle Mohd Khairulnizam Ramlie,
Mohd Khairul Azahari Abdul Rani,
Mazia Udang,
Ahmad Sofiyuddin Shuib,
The effectiveness of 3D hologram as a new advertising medium in Klang Valley, Malaysia
author_facet Mohd Khairulnizam Ramlie,
Mohd Khairul Azahari Abdul Rani,
Mazia Udang,
Ahmad Sofiyuddin Shuib,
author_sort Mohd Khairulnizam Ramlie,
title The effectiveness of 3D hologram as a new advertising medium in Klang Valley, Malaysia
title_short The effectiveness of 3D hologram as a new advertising medium in Klang Valley, Malaysia
title_full The effectiveness of 3D hologram as a new advertising medium in Klang Valley, Malaysia
title_fullStr The effectiveness of 3D hologram as a new advertising medium in Klang Valley, Malaysia
title_full_unstemmed The effectiveness of 3D hologram as a new advertising medium in Klang Valley, Malaysia
title_sort effectiveness of 3d hologram as a new advertising medium in klang valley, malaysia
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2016
url http://journalarticle.ukm.my/11448/1/14455-39848-1-SM.pdf
http://journalarticle.ukm.my/11448/
http://ejournal.ukm.my/ebangi/issue/view/809
_version_ 1643738498426994688
score 13.211869

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