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Online communication and sustainability reporting: the managerial issues

The use of online communication to disclose sustainability efforts is becoming widespread especially in the technological advancement era. It involves communicating any sustainability related information via the internet, particularly on websites. There are managerial issues associated with the init...

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Main Authors: Nazahah Rahim,, Noorain Omar,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:http://journalarticle.ukm.my/11423/1/20894-59715-3-PB.pdf
http://journalarticle.ukm.my/11423/
http://ejournal.ukm.my/mjc/issue/view/1002
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spelling my-ukm.journal.114232018-02-23T10:43:25Z http://journalarticle.ukm.my/11423/ Online communication and sustainability reporting: the managerial issues Nazahah Rahim, Noorain Omar, The use of online communication to disclose sustainability efforts is becoming widespread especially in the technological advancement era. It involves communicating any sustainability related information via the internet, particularly on websites. There are managerial issues associated with the initiative use of online communication for sustainability reporting, even though it brings many benefits to companies in terms of increased transparency, reputation, trust, information accuracy, faster information dissemination and many more. In addition to this, the level of sustainability reporting via online communication is found to be low, which means that this communication method is not well utilized. Therefore, this study aims to uncover the opinions of managers towards using online communication to report sustainability efforts and the managerial issues associated to it. As sustainability reporting is common among public listed companies, 10 semi-structured interviews were conducted with managers of various backgrounds from these companies. The results revealed that the fostering of sustainability reporting via online communication was viewed as a positive effort from the perspective of respondents; however, there were some managerial issues. These issues are categorized as leader’s confidence, personal constraints and external factors. Most reporting and disclosure studies focus on performance metrics and other data driven factors, whereas this study took a different leap in focusing on managers, who are also the corporate players. Hence this study provides a new insight on online communication, focusing on how organizational leaders can have an impact on the setting of sustainability reporting and the dilemmas they are facing. Penerbit Universiti Kebangsaan Malaysia 2017 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/11423/1/20894-59715-3-PB.pdf Nazahah Rahim, and Noorain Omar, (2017) Online communication and sustainability reporting: the managerial issues. Jurnal Komunikasi ; Malaysian Journal of Communication, 33 (3). pp. 231-249. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1002
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The use of online communication to disclose sustainability efforts is becoming widespread especially in the technological advancement era. It involves communicating any sustainability related information via the internet, particularly on websites. There are managerial issues associated with the initiative use of online communication for sustainability reporting, even though it brings many benefits to companies in terms of increased transparency, reputation, trust, information accuracy, faster information dissemination and many more. In addition to this, the level of sustainability reporting via online communication is found to be low, which means that this communication method is not well utilized. Therefore, this study aims to uncover the opinions of managers towards using online communication to report sustainability efforts and the managerial issues associated to it. As sustainability reporting is common among public listed companies, 10 semi-structured interviews were conducted with managers of various backgrounds from these companies. The results revealed that the fostering of sustainability reporting via online communication was viewed as a positive effort from the perspective of respondents; however, there were some managerial issues. These issues are categorized as leader’s confidence, personal constraints and external factors. Most reporting and disclosure studies focus on performance metrics and other data driven factors, whereas this study took a different leap in focusing on managers, who are also the corporate players. Hence this study provides a new insight on online communication, focusing on how organizational leaders can have an impact on the setting of sustainability reporting and the dilemmas they are facing.
format Article
author Nazahah Rahim,
Noorain Omar,
spellingShingle Nazahah Rahim,
Noorain Omar,
Online communication and sustainability reporting: the managerial issues
author_facet Nazahah Rahim,
Noorain Omar,
author_sort Nazahah Rahim,
title Online communication and sustainability reporting: the managerial issues
title_short Online communication and sustainability reporting: the managerial issues
title_full Online communication and sustainability reporting: the managerial issues
title_fullStr Online communication and sustainability reporting: the managerial issues
title_full_unstemmed Online communication and sustainability reporting: the managerial issues
title_sort online communication and sustainability reporting: the managerial issues
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2017
url http://journalarticle.ukm.my/11423/1/20894-59715-3-PB.pdf
http://journalarticle.ukm.my/11423/
http://ejournal.ukm.my/mjc/issue/view/1002
_version_ 1643738491070185472
score 13.211869

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