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What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors

The objective of the research is to examine the relationship among intrinsic motivation, variety of career, introductory unit of marketing course and intention to adopt marketing majoring among first-year undergraduate business students in Malaysia. A total 184 questionnaires were collected via co...

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Main Authors: Nor Asiah Omar,, Muhamad Azrin Nazri,, Zaleha Yazid,
Format: Article
Language:English
Published: Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia gi 2016
Online Access:http://journalarticle.ukm.my/10887/1/Artikel-1_Nor-Asiah-Omar_FEP.pdf
http://journalarticle.ukm.my/10887/
http://www.ukm.my/personalia/publication-category/jilid-2/
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spelling my-ukm.journal.108872017-10-29T14:03:47Z http://journalarticle.ukm.my/10887/ What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors Nor Asiah Omar, Muhamad Azrin Nazri, Zaleha Yazid, The objective of the research is to examine the relationship among intrinsic motivation, variety of career, introductory unit of marketing course and intention to adopt marketing majoring among first-year undergraduate business students in Malaysia. A total 184 questionnaires were collected via convenience sampling from undergraduate students from public and private universities located in Klang valley and Selangor in Malaysia. Regression analysis was applied to access the relationship between the proposed variables. The findings revealed that all three factors namely, intrinsic motivation, variety of career and introductory unit of marketing course were found to have a statistically significant influence on intention to adopt marketing majoring. Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia gi 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10887/1/Artikel-1_Nor-Asiah-Omar_FEP.pdf Nor Asiah Omar, and Muhamad Azrin Nazri, and Zaleha Yazid, (2016) What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors. Jurnal Personalia Pelajar, 19 (2). pp. 1-7. ISSN 0128-2735 http://www.ukm.my/personalia/publication-category/jilid-2/
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The objective of the research is to examine the relationship among intrinsic motivation, variety of career, introductory unit of marketing course and intention to adopt marketing majoring among first-year undergraduate business students in Malaysia. A total 184 questionnaires were collected via convenience sampling from undergraduate students from public and private universities located in Klang valley and Selangor in Malaysia. Regression analysis was applied to access the relationship between the proposed variables. The findings revealed that all three factors namely, intrinsic motivation, variety of career and introductory unit of marketing course were found to have a statistically significant influence on intention to adopt marketing majoring.
format Article
author Nor Asiah Omar,
Muhamad Azrin Nazri,
Zaleha Yazid,
spellingShingle Nor Asiah Omar,
Muhamad Azrin Nazri,
Zaleha Yazid,
What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
author_facet Nor Asiah Omar,
Muhamad Azrin Nazri,
Zaleha Yazid,
author_sort Nor Asiah Omar,
title What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
title_short What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
title_full What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
title_fullStr What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
title_full_unstemmed What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
title_sort what drives students’ intention to take marketing majoring? an empirical investigation of the critical factors
publisher Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia gi
publishDate 2016
url http://journalarticle.ukm.my/10887/1/Artikel-1_Nor-Asiah-Omar_FEP.pdf
http://journalarticle.ukm.my/10887/
http://www.ukm.my/personalia/publication-category/jilid-2/
_version_ 1643738290687311872
score 13.211869

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