Corporate Social Responsibility for takaful industry’s branding image
This study attempts to confirm the likelihood of Corporate Social Responsibility (CSR) activities giving different effects on brand image components and whether corporate reputation mediates these effects. Four action-based types of CSR, namely the economic, legal, ethical and philanthropic, were...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10802/1/7963-43010-1-PB.pdf http://journalarticle.ukm.my/10802/ http://ejournal.ukm.my/pengurusan/issue/view/805 |
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