Strategies used and cultural considerations in seeking advice on in-vitro fertilisation online: a case of Malaysian women
Despite the growing literature on computer-mediated communication (CMC), the online communicative behaviour of specific communities remains largely unexplored. This paper aims to contribute to the existing body of literature by examining the strategies Malaysian women use when seeking advice relat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2016
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| Online Access: | http://journalarticle.ukm.my/10689/1/10622-39654-1-PB.pdf http://journalarticle.ukm.my/10689/ http://ejournal.ukm.my/3l/issue/view/807 |
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| Summary: | Despite the growing literature on computer-mediated communication (CMC), the online communicative
behaviour of specific communities remains largely unexplored. This paper aims to contribute to the existing
body of literature by examining the strategies Malaysian women use when seeking advice related to in-vitro
fertilisation (IVF) in CMC. Messages posted in an online forum were analysed using the web content analysis
method. The results of the study reveal that the advice-seeking strategies of the Malaysian women are tied in
closely with their culture. This is largely shown in how the messages were constructed, as well as in the
message content itself. As such, the findings suggest that despite the anonymity afforded by CMC, elements of
cultural influence are still detectable in the ways Malaysian women seek advice online. |
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