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GE 13: the Influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters

This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese...

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Main Authors: Zeti Azreen Ahmad,, Ismail S.Y. Ahmed,, Hartini Wakichan,, Hazwani Halem,, Siti Haslina Hussin,, Ganiyu, Mutiu Adekunle
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:http://journalarticle.ukm.my/10566/1/19087-54093-2-PB.pdf
http://journalarticle.ukm.my/10566/
http://ejournal.ukm.my/mjc/issue/view/905
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spelling my-ukm.journal.105662017-07-12T00:30:33Z http://journalarticle.ukm.my/10566/ GE 13: the Influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters Zeti Azreen Ahmad, Ismail S.Y. Ahmed, Hartini Wakichan, Hazwani Halem, Siti Haslina Hussin, Ganiyu, Mutiu Adekunle This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese and Indian ethnic groups. In total, 4,951 news items were obtained from two major language newspapers comprising Sin Chew, Nanyang Siang Pau, Tamil Nesan and Malaysia Nanban, during the election campaign period. These news items have been coded according to seventeen categories. A total of 754 Chinese and 183 Indians had participated in the public opinion survey conducted before the general election, and a total of 618 Chinese and 122 Indians responded after the general election. This study found that both Tamil and Chinese newspapers did not influence the agenda of the Chinese and Indian respondents nationwide. Politics appeared as the top issue reported in both ethnic newspapers while crime appeared as the most important issue of concern to both Chinese and Indian respondents. Penerbit Universiti Kebangsaan Malaysia 2017 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10566/1/19087-54093-2-PB.pdf Zeti Azreen Ahmad, and Ismail S.Y. Ahmed, and Hartini Wakichan, and Hazwani Halem, and Siti Haslina Hussin, and Ganiyu, Mutiu Adekunle (2017) GE 13: the Influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters. Jurnal Komunikasi ; Malaysian Journal of Communication, 33 (2). pp. 40-54. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/905
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese and Indian ethnic groups. In total, 4,951 news items were obtained from two major language newspapers comprising Sin Chew, Nanyang Siang Pau, Tamil Nesan and Malaysia Nanban, during the election campaign period. These news items have been coded according to seventeen categories. A total of 754 Chinese and 183 Indians had participated in the public opinion survey conducted before the general election, and a total of 618 Chinese and 122 Indians responded after the general election. This study found that both Tamil and Chinese newspapers did not influence the agenda of the Chinese and Indian respondents nationwide. Politics appeared as the top issue reported in both ethnic newspapers while crime appeared as the most important issue of concern to both Chinese and Indian respondents.
format Article
author Zeti Azreen Ahmad,
Ismail S.Y. Ahmed,
Hartini Wakichan,
Hazwani Halem,
Siti Haslina Hussin,
Ganiyu, Mutiu Adekunle
spellingShingle Zeti Azreen Ahmad,
Ismail S.Y. Ahmed,
Hartini Wakichan,
Hazwani Halem,
Siti Haslina Hussin,
Ganiyu, Mutiu Adekunle
GE 13: the Influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters
author_facet Zeti Azreen Ahmad,
Ismail S.Y. Ahmed,
Hartini Wakichan,
Hazwani Halem,
Siti Haslina Hussin,
Ganiyu, Mutiu Adekunle
author_sort Zeti Azreen Ahmad,
title GE 13: the Influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters
title_short GE 13: the Influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters
title_full GE 13: the Influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters
title_fullStr GE 13: the Influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters
title_full_unstemmed GE 13: the Influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters
title_sort ge 13: the influence of ethnic newspapers in shaping the opinion of indian and chinese voters
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2017
url http://journalarticle.ukm.my/10566/1/19087-54093-2-PB.pdf
http://journalarticle.ukm.my/10566/
http://ejournal.ukm.my/mjc/issue/view/905
_version_ 1643738172243312640
score 13.211869

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