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The implications of MPB structural transformation on TV programming

This paper focuses on the transformation of media organisations in Malaysia and the implications on media content through the debate of the political economy of media and globalisation of media content. The objectives of this study are to look at the aftermath of Media Prima Berhad’s structural c...

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Main Author: Rosidayu Sabran,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/10520/1/16497-46342-1-SM.pdf
http://journalarticle.ukm.my/10520/
http://ejournal.ukm.my/mjc/issue/view/877
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spelling my-ukm.journal.105202017-07-07T09:06:09Z http://journalarticle.ukm.my/10520/ The implications of MPB structural transformation on TV programming Rosidayu Sabran, This paper focuses on the transformation of media organisations in Malaysia and the implications on media content through the debate of the political economy of media and globalisation of media content. The objectives of this study are to look at the aftermath of Media Prima Berhad’s structural changes since the 1998 economic crisis and the transformations that occurred in the local broadcasting and content industries. Additionally, the identification of the implications of MPB transformation on its content, particularly the television programming of its four television stations will be discussed. Semi-structured interview and content analysis of TV programming approach were used to gather data. Two main findings were identified. MPB’s corporate expansion had concentrated the local television market. The adoption of a cost-saving strategy and sharing of resources have been the keys to success. MPB is an integrated media organisation that has performed horizontal and vertical integration to strengthen its performance within the local broadcasting industry. Repositioning of 8TV and TV9 has transformed the stations’ programming since conglomeration, whilst Chinese and religious programming emerged from the corporate expansion strategy. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10520/1/16497-46342-1-SM.pdf Rosidayu Sabran, (2016) The implications of MPB structural transformation on TV programming. Jurnal Komunikasi ; Malaysian Journal of Communication, 32 (2). pp. 606-628. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/877
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description This paper focuses on the transformation of media organisations in Malaysia and the implications on media content through the debate of the political economy of media and globalisation of media content. The objectives of this study are to look at the aftermath of Media Prima Berhad’s structural changes since the 1998 economic crisis and the transformations that occurred in the local broadcasting and content industries. Additionally, the identification of the implications of MPB transformation on its content, particularly the television programming of its four television stations will be discussed. Semi-structured interview and content analysis of TV programming approach were used to gather data. Two main findings were identified. MPB’s corporate expansion had concentrated the local television market. The adoption of a cost-saving strategy and sharing of resources have been the keys to success. MPB is an integrated media organisation that has performed horizontal and vertical integration to strengthen its performance within the local broadcasting industry. Repositioning of 8TV and TV9 has transformed the stations’ programming since conglomeration, whilst Chinese and religious programming emerged from the corporate expansion strategy.
format Article
author Rosidayu Sabran,
spellingShingle Rosidayu Sabran,
The implications of MPB structural transformation on TV programming
author_facet Rosidayu Sabran,
author_sort Rosidayu Sabran,
title The implications of MPB structural transformation on TV programming
title_short The implications of MPB structural transformation on TV programming
title_full The implications of MPB structural transformation on TV programming
title_fullStr The implications of MPB structural transformation on TV programming
title_full_unstemmed The implications of MPB structural transformation on TV programming
title_sort implications of mpb structural transformation on tv programming
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2016
url http://journalarticle.ukm.my/10520/1/16497-46342-1-SM.pdf
http://journalarticle.ukm.my/10520/
http://ejournal.ukm.my/mjc/issue/view/877
_version_ 1643738158053982208
score 13.211869

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