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The exposure of media frames among Malaysian bloggers pre and post 13th General Election

Blog began to attract people in Malaysia in 1998 when bloggers actively wrote about political matters and current issues. Blogs have then become an influential medium of news reporting after the mass community rejects mainstream media which often shows favoritism to the government party. This pap...

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Main Authors: Muhammad Hakimi Tew Abdullah,, Abdul Latiff Ahmad,, Chang, Peng Kee
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/10513/1/16490-46325-1-SM.pdf
http://journalarticle.ukm.my/10513/
http://ejournal.ukm.my/mjc/issue/view/877
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spelling my-ukm.journal.105132017-07-07T09:00:53Z http://journalarticle.ukm.my/10513/ The exposure of media frames among Malaysian bloggers pre and post 13th General Election Muhammad Hakimi Tew Abdullah, Abdul Latiff Ahmad, Chang, Peng Kee Blog began to attract people in Malaysia in 1998 when bloggers actively wrote about political matters and current issues. Blogs have then become an influential medium of news reporting after the mass community rejects mainstream media which often shows favoritism to the government party. This paper examines how a generic frames used by the bloggers in Malaysia pre and post 13th General Election (GE). A comparison on two groups of blog is made which involved Pro- Barisan Nasional (BN) and Pro- Pakatan Rakyat (PR) to see the differences in the use of frames by the bloggers. Five generic frames with 20 attributes statement by Semetko & Valkenburg has been adapted in this study. Quantitative content analysis approach was used and the results showed that conflict frame and responsibility frame are at a relatively high level use while the human interest frame, morality frame and economic consequences frame are at the low level of use. However, there are some differences in terms of the use of frames by both groups of blogger even at different political views. The results of the study clearly show that both groups of bloggers have emphasized more conflict frames in all the issues debated. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10513/1/16490-46325-1-SM.pdf Muhammad Hakimi Tew Abdullah, and Abdul Latiff Ahmad, and Chang, Peng Kee (2016) The exposure of media frames among Malaysian bloggers pre and post 13th General Election. Jurnal Komunikasi ; Malaysian Journal of Communication, 32 (2). pp. 425-452. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/877
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Blog began to attract people in Malaysia in 1998 when bloggers actively wrote about political matters and current issues. Blogs have then become an influential medium of news reporting after the mass community rejects mainstream media which often shows favoritism to the government party. This paper examines how a generic frames used by the bloggers in Malaysia pre and post 13th General Election (GE). A comparison on two groups of blog is made which involved Pro- Barisan Nasional (BN) and Pro- Pakatan Rakyat (PR) to see the differences in the use of frames by the bloggers. Five generic frames with 20 attributes statement by Semetko & Valkenburg has been adapted in this study. Quantitative content analysis approach was used and the results showed that conflict frame and responsibility frame are at a relatively high level use while the human interest frame, morality frame and economic consequences frame are at the low level of use. However, there are some differences in terms of the use of frames by both groups of blogger even at different political views. The results of the study clearly show that both groups of bloggers have emphasized more conflict frames in all the issues debated.
format Article
author Muhammad Hakimi Tew Abdullah,
Abdul Latiff Ahmad,
Chang, Peng Kee
spellingShingle Muhammad Hakimi Tew Abdullah,
Abdul Latiff Ahmad,
Chang, Peng Kee
The exposure of media frames among Malaysian bloggers pre and post 13th General Election
author_facet Muhammad Hakimi Tew Abdullah,
Abdul Latiff Ahmad,
Chang, Peng Kee
author_sort Muhammad Hakimi Tew Abdullah,
title The exposure of media frames among Malaysian bloggers pre and post 13th General Election
title_short The exposure of media frames among Malaysian bloggers pre and post 13th General Election
title_full The exposure of media frames among Malaysian bloggers pre and post 13th General Election
title_fullStr The exposure of media frames among Malaysian bloggers pre and post 13th General Election
title_full_unstemmed The exposure of media frames among Malaysian bloggers pre and post 13th General Election
title_sort exposure of media frames among malaysian bloggers pre and post 13th general election
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2016
url http://journalarticle.ukm.my/10513/1/16490-46325-1-SM.pdf
http://journalarticle.ukm.my/10513/
http://ejournal.ukm.my/mjc/issue/view/877
_version_ 1643738150048104448
score 13.211869

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