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Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study

Local TV programmes in Indonesia have grown rapidly along with the advent of local TV stations. The diversity of content in local TV broadcasting allows for more choices for viewers and these program offers more content variety. However, in order to make local TV programs more competitive with the i...

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Main Authors: Abdussalam, Surokim, Wahyudi, Muhtar
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/10490/1/14901-41158-1-SM.pdf
http://journalarticle.ukm.my/10490/
http://ejournal.ukm.my/mjc/issue/view/818
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spelling my-ukm.journal.104902017-07-05T09:34:38Z http://journalarticle.ukm.my/10490/ Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study Abdussalam, Surokim Wahyudi, Muhtar Local TV programmes in Indonesia have grown rapidly along with the advent of local TV stations. The diversity of content in local TV broadcasting allows for more choices for viewers and these program offers more content variety. However, in order to make local TV programs more competitive with the international programmes, TV producers should be more strategic in developing their content. This study delved into the principles and strategies used by local TV in East Java using constructivist paradigm. Data was obtained through interviews, observation and focus group discussions (FGD). Results showed that local TV programmes can be developed professionally based on seven principles i.e. entertaining, educating, reality, proximity, interactive, youth, and sustainable. Meanwhile, strategy can be developed through creativity, empathetic, fanatism, community, sharing and participation, positioning, branding-color, scheduling, unique actor, local dialect, gifts, research, networking, and economy. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10490/1/14901-41158-1-SM.pdf Abdussalam, Surokim and Wahyudi, Muhtar (2016) Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study. Jurnal Komunikasi ; Malaysian Journal of Communication, 32 (1). pp. 207-231. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/818
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Local TV programmes in Indonesia have grown rapidly along with the advent of local TV stations. The diversity of content in local TV broadcasting allows for more choices for viewers and these program offers more content variety. However, in order to make local TV programs more competitive with the international programmes, TV producers should be more strategic in developing their content. This study delved into the principles and strategies used by local TV in East Java using constructivist paradigm. Data was obtained through interviews, observation and focus group discussions (FGD). Results showed that local TV programmes can be developed professionally based on seven principles i.e. entertaining, educating, reality, proximity, interactive, youth, and sustainable. Meanwhile, strategy can be developed through creativity, empathetic, fanatism, community, sharing and participation, positioning, branding-color, scheduling, unique actor, local dialect, gifts, research, networking, and economy.
format Article
author Abdussalam, Surokim
Wahyudi, Muhtar
spellingShingle Abdussalam, Surokim
Wahyudi, Muhtar
Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study
author_facet Abdussalam, Surokim
Wahyudi, Muhtar
author_sort Abdussalam, Surokim
title Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study
title_short Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study
title_full Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study
title_fullStr Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study
title_full_unstemmed Principles and strategies of creative broadcasting program for Indonesian local TV: a descriptive study
title_sort principles and strategies of creative broadcasting program for indonesian local tv: a descriptive study
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2016
url http://journalarticle.ukm.my/10490/1/14901-41158-1-SM.pdf
http://journalarticle.ukm.my/10490/
http://ejournal.ukm.my/mjc/issue/view/818
_version_ 1643738143317295104
score 13.211869

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