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Persuasion strategies: use of negative forces in scam e-mails

The 21st century globalisation strongly influences the world as a result of highly improved technology and communications which made it possible for everyone involved to have equal access to a global market and information exchange via English. As a result, electronic communication has become par...

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Main Authors: Chitchanok Naksawat,, Songyut Akkakoson,, Chek, Kim Loi
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/10133/1/10325-33377-1-PB.pdf
http://journalarticle.ukm.my/10133/
http://ejournal.ukm.my/gema/issue/view/750
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spelling my-ukm.journal.101332017-02-21T03:48:15Z http://journalarticle.ukm.my/10133/ Persuasion strategies: use of negative forces in scam e-mails Chitchanok Naksawat, Songyut Akkakoson, Chek, Kim Loi The 21st century globalisation strongly influences the world as a result of highly improved technology and communications which made it possible for everyone involved to have equal access to a global market and information exchange via English. As a result, electronic communication has become part of the present-day multinational professionals of all fields who work daily in front of their digital monitors. At times, these professionals may receive Nigerian 419 scam e-mails in which fraudsters target victims to make advance payments for financial gains that do not materialise. In these e-mails, situations in which persuasion techniques are intertwined are well crafted. As a result, the victim who is susceptible to the offer is more likely to respond and be lured into losing money eventually. The present study, consequently, analysed a corpus of 50 Nigerian 419 scam e-mails through a textual analysis to examine language aspects in terms of persuasion strategies fraudsters used as a compelling force to achieve their communicative purposes of lures and deceits. The study has revealed two major types of deceptive techniques which are used in combination, namely framing-rhetoric triggers, disguised as the traditional genre of electronic communications and human weakness-exploiting triggers, intended as incitement of recipients' emotions. Finally, the paper includes not only pedagogical suggestions for business English teachers when implementing classroom activities, but also warnings for either pre-experienced or experienced business professionals in relation to interpreting the unknown e-mails' messages they receive with great caution. Penerbit Universiti Kebangsaan Malaysia 2016-02 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10133/1/10325-33377-1-PB.pdf Chitchanok Naksawat, and Songyut Akkakoson, and Chek, Kim Loi (2016) Persuasion strategies: use of negative forces in scam e-mails. GEMA: Online Journal of Language Studies, 16 (1). pp. 1-17. ISSN 1675-8021 http://ejournal.ukm.my/gema/issue/view/750
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The 21st century globalisation strongly influences the world as a result of highly improved technology and communications which made it possible for everyone involved to have equal access to a global market and information exchange via English. As a result, electronic communication has become part of the present-day multinational professionals of all fields who work daily in front of their digital monitors. At times, these professionals may receive Nigerian 419 scam e-mails in which fraudsters target victims to make advance payments for financial gains that do not materialise. In these e-mails, situations in which persuasion techniques are intertwined are well crafted. As a result, the victim who is susceptible to the offer is more likely to respond and be lured into losing money eventually. The present study, consequently, analysed a corpus of 50 Nigerian 419 scam e-mails through a textual analysis to examine language aspects in terms of persuasion strategies fraudsters used as a compelling force to achieve their communicative purposes of lures and deceits. The study has revealed two major types of deceptive techniques which are used in combination, namely framing-rhetoric triggers, disguised as the traditional genre of electronic communications and human weakness-exploiting triggers, intended as incitement of recipients' emotions. Finally, the paper includes not only pedagogical suggestions for business English teachers when implementing classroom activities, but also warnings for either pre-experienced or experienced business professionals in relation to interpreting the unknown e-mails' messages they receive with great caution.
format Article
author Chitchanok Naksawat,
Songyut Akkakoson,
Chek, Kim Loi
spellingShingle Chitchanok Naksawat,
Songyut Akkakoson,
Chek, Kim Loi
Persuasion strategies: use of negative forces in scam e-mails
author_facet Chitchanok Naksawat,
Songyut Akkakoson,
Chek, Kim Loi
author_sort Chitchanok Naksawat,
title Persuasion strategies: use of negative forces in scam e-mails
title_short Persuasion strategies: use of negative forces in scam e-mails
title_full Persuasion strategies: use of negative forces in scam e-mails
title_fullStr Persuasion strategies: use of negative forces in scam e-mails
title_full_unstemmed Persuasion strategies: use of negative forces in scam e-mails
title_sort persuasion strategies: use of negative forces in scam e-mails
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2016
url http://journalarticle.ukm.my/10133/1/10325-33377-1-PB.pdf
http://journalarticle.ukm.my/10133/
http://ejournal.ukm.my/gema/issue/view/750
_version_ 1643738018309210112
score 13.211869

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