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Consumers Acceptance Level of Virtual Grocery Stores in Malaysia

The retail industry in Malaysia has become more and more competitive as a result of the growing spread of the internet in recent years. Many companies have thrown away conventional thinking and focused on dynamic marketing strategies in order to survive and succeed. Advancements in wireless communic...

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Main Author: Du, Qianlan
Format: Thesis
Language:English
Published: 2013
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.intimal.edu.my/802/1/132.pdf
http://eprints.intimal.edu.my/802/
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spelling my-inti-eprints.8022017-06-01T07:19:39Z http://eprints.intimal.edu.my/802/ Consumers Acceptance Level of Virtual Grocery Stores in Malaysia Du, Qianlan HD28 Management. Industrial Management The retail industry in Malaysia has become more and more competitive as a result of the growing spread of the internet in recent years. Many companies have thrown away conventional thinking and focused on dynamic marketing strategies in order to survive and succeed. Advancements in wireless communications have increased the number of people using mobile devices, and accelerated the growth of mobile commerce (m-commerce). The virtual grocery store allows companies to provide product information and offer direct sales to their customers through mobile devices. Success in this business is dependent on understanding the concerns of customers and identifying the factors that promote their intentions to use virtual grocery stores. Four variables were used in this study to examine consumers’ acceptance level of virtual grocery stores in Malaysia: perceived usefulness, perceived ease of use, perceived trust, and perceived service quality. A quantitative approach was adopted, with a questionnaire as the main tool. SPSS software was used for a descriptive analysis, and PLS estimation software was used to test the relationships between the various constructs. Based on the research findings from 348 smartphone users over 21 years of age, three of the four above factors were found to significantly influence consumers’ acceptance level of virtual grocery stores – perceived service quality being the exception. 2013 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/802/1/132.pdf Du, Qianlan (2013) Consumers Acceptance Level of Virtual Grocery Stores in Malaysia. Masters thesis, INTI International University.
institution INTI International University
building INTI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider INTI International University
content_source INTI Institutional Repository
url_provider http://eprints.intimal.edu.my
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Du, Qianlan
Consumers Acceptance Level of Virtual Grocery Stores in Malaysia
description The retail industry in Malaysia has become more and more competitive as a result of the growing spread of the internet in recent years. Many companies have thrown away conventional thinking and focused on dynamic marketing strategies in order to survive and succeed. Advancements in wireless communications have increased the number of people using mobile devices, and accelerated the growth of mobile commerce (m-commerce). The virtual grocery store allows companies to provide product information and offer direct sales to their customers through mobile devices. Success in this business is dependent on understanding the concerns of customers and identifying the factors that promote their intentions to use virtual grocery stores. Four variables were used in this study to examine consumers’ acceptance level of virtual grocery stores in Malaysia: perceived usefulness, perceived ease of use, perceived trust, and perceived service quality. A quantitative approach was adopted, with a questionnaire as the main tool. SPSS software was used for a descriptive analysis, and PLS estimation software was used to test the relationships between the various constructs. Based on the research findings from 348 smartphone users over 21 years of age, three of the four above factors were found to significantly influence consumers’ acceptance level of virtual grocery stores – perceived service quality being the exception.
format Thesis
author Du, Qianlan
author_facet Du, Qianlan
author_sort Du, Qianlan
title Consumers Acceptance Level of Virtual Grocery Stores in Malaysia
title_short Consumers Acceptance Level of Virtual Grocery Stores in Malaysia
title_full Consumers Acceptance Level of Virtual Grocery Stores in Malaysia
title_fullStr Consumers Acceptance Level of Virtual Grocery Stores in Malaysia
title_full_unstemmed Consumers Acceptance Level of Virtual Grocery Stores in Malaysia
title_sort consumers acceptance level of virtual grocery stores in malaysia
publishDate 2013
url http://eprints.intimal.edu.my/802/1/132.pdf
http://eprints.intimal.edu.my/802/
_version_ 1644541308247736320
score 13.211869

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