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Multi-Level Marketing As a Part-Time Career Option among the Youth (A Cross-National Study of Malaysia and the Arab World)

In many years, businesses were able to connect with the consumers through marketing. However in today’s world, the consumers have become part of the businesses through multi-level marketing. In Malaysia, there is an increased competitiveness and turbulence in the labor market. The number of people g...

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Main Author: Said Salim, Khamis Jeneby
Format: Thesis
Language:English
Published: 2013
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.intimal.edu.my/798/1/128.pdf
http://eprints.intimal.edu.my/798/
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spelling my-inti-eprints.7982017-05-18T07:42:56Z http://eprints.intimal.edu.my/798/ Multi-Level Marketing As a Part-Time Career Option among the Youth (A Cross-National Study of Malaysia and the Arab World) Said Salim, Khamis Jeneby HD28 Management. Industrial Management In many years, businesses were able to connect with the consumers through marketing. However in today’s world, the consumers have become part of the businesses through multi-level marketing. In Malaysia, there is an increased competitiveness and turbulence in the labor market. The number of people getting into the job market is not equivalent to the number of jobs available. The saturation of the labour market leads to most of the people ending up with a lower salary which is not sufficient to cater for the daily needs. Multi-level marketing can be one of the ways of eliminating this tragedy through the generation of additional income that will complement the basic salary. Most of the people have been doing extensive research about the existence of multi-level marketing. However, only handful studies have really examined the willingness of the youth to undertake multi-level marketing as a part-time career option among the youth. In this research a cross-national study between Malaysia and the Arab world will be done to investigate on the willingness of the youth to undertake multi-level marketing as a part-time career option. There will be an investigation on how different constructs such as uncertainty avoidance, behavior intention towards social networking, trust and agent attributes will have an impact on Multi-level marketing acceptability. The research will be conducted in Nilai and the target respondents are the youth who are mostly students in the universities. Based on the literature review that was available, a framework was developed and this research was conducted through quantitative approach. The data was collected through questionnaires, analyzed using smart PLS and SPSS 20.0 software’s with multiple kinds of tests such as structural equation modeling and Mann-Whitney. The empirical findings of the study suggest that there is a strong significant difference between the Malaysia and the Arab world towards the youth willingness towards undertaking multi-level marketing as a part-time career option among the youth. 2013 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/798/1/128.pdf Said Salim, Khamis Jeneby (2013) Multi-Level Marketing As a Part-Time Career Option among the Youth (A Cross-National Study of Malaysia and the Arab World). Masters thesis, INTI International University.
institution INTI International University
building INTI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider INTI International University
content_source INTI Institutional Repository
url_provider http://eprints.intimal.edu.my
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Said Salim, Khamis Jeneby
Multi-Level Marketing As a Part-Time Career Option among the Youth (A Cross-National Study of Malaysia and the Arab World)
description In many years, businesses were able to connect with the consumers through marketing. However in today’s world, the consumers have become part of the businesses through multi-level marketing. In Malaysia, there is an increased competitiveness and turbulence in the labor market. The number of people getting into the job market is not equivalent to the number of jobs available. The saturation of the labour market leads to most of the people ending up with a lower salary which is not sufficient to cater for the daily needs. Multi-level marketing can be one of the ways of eliminating this tragedy through the generation of additional income that will complement the basic salary. Most of the people have been doing extensive research about the existence of multi-level marketing. However, only handful studies have really examined the willingness of the youth to undertake multi-level marketing as a part-time career option among the youth. In this research a cross-national study between Malaysia and the Arab world will be done to investigate on the willingness of the youth to undertake multi-level marketing as a part-time career option. There will be an investigation on how different constructs such as uncertainty avoidance, behavior intention towards social networking, trust and agent attributes will have an impact on Multi-level marketing acceptability. The research will be conducted in Nilai and the target respondents are the youth who are mostly students in the universities. Based on the literature review that was available, a framework was developed and this research was conducted through quantitative approach. The data was collected through questionnaires, analyzed using smart PLS and SPSS 20.0 software’s with multiple kinds of tests such as structural equation modeling and Mann-Whitney. The empirical findings of the study suggest that there is a strong significant difference between the Malaysia and the Arab world towards the youth willingness towards undertaking multi-level marketing as a part-time career option among the youth.
format Thesis
author Said Salim, Khamis Jeneby
author_facet Said Salim, Khamis Jeneby
author_sort Said Salim, Khamis Jeneby
title Multi-Level Marketing As a Part-Time Career Option among the Youth (A Cross-National Study of Malaysia and the Arab World)
title_short Multi-Level Marketing As a Part-Time Career Option among the Youth (A Cross-National Study of Malaysia and the Arab World)
title_full Multi-Level Marketing As a Part-Time Career Option among the Youth (A Cross-National Study of Malaysia and the Arab World)
title_fullStr Multi-Level Marketing As a Part-Time Career Option among the Youth (A Cross-National Study of Malaysia and the Arab World)
title_full_unstemmed Multi-Level Marketing As a Part-Time Career Option among the Youth (A Cross-National Study of Malaysia and the Arab World)
title_sort multi-level marketing as a part-time career option among the youth (a cross-national study of malaysia and the arab world)
publishDate 2013
url http://eprints.intimal.edu.my/798/1/128.pdf
http://eprints.intimal.edu.my/798/
_version_ 1644541307046068224
score 13.211869

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