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Comparing the Importance of Luxury Value Perceptions and Purchase Intentions between Modern Believers and Non-modern Believers in Malaysia

Segmenting the population assisting marketers to bridge the gap of the rapid changes based on uncertainties of desirable needs and wants. One of the most noticeable market segments throughout the studies is psychographic segmentation by adopting both psychology (e.g. lifestyle) and demographic profi...

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Main Author: Tiong, Jian Xi
Format: Thesis
Language:English
Published: 2013
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.intimal.edu.my/776/1/106.pdf
http://eprints.intimal.edu.my/776/
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id my-inti-eprints.776
record_format eprints
spelling my-inti-eprints.7762017-05-09T07:04:33Z http://eprints.intimal.edu.my/776/ Comparing the Importance of Luxury Value Perceptions and Purchase Intentions between Modern Believers and Non-modern Believers in Malaysia Tiong, Jian Xi HD28 Management. Industrial Management Segmenting the population assisting marketers to bridge the gap of the rapid changes based on uncertainties of desirable needs and wants. One of the most noticeable market segments throughout the studies is psychographic segmentation by adopting both psychology (e.g. lifestyle) and demographic profile (e.g. age) bases. The objectives in this study is to examine the value perceptions of modern believers and non-modern believers, quantitative approach is adopted as this suited the best for descriptive and casual research. Independent t-test, partial least squares structural equation modelling (PLS-SEM) and partial least squares multi-group analysis (PLS-MGA) techniques were adopted to analyse the collected data. The findings suggest that, in general, consumers in Malaysia perceived combination of price and quality values (positive relationship) are equally important than expressive values. Whereas, modern believers deemed to have greater self-directed value perceptions and functionality value perceptions than non-modern believers. In short, this results is aimed to assist luxury brand managers in Malaysia to develop a coherent and integrated long-term strategy that fits into this unique yet collectivism society. 2013 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/776/1/106.pdf Tiong, Jian Xi (2013) Comparing the Importance of Luxury Value Perceptions and Purchase Intentions between Modern Believers and Non-modern Believers in Malaysia. Masters thesis, INTI International University.
institution INTI International University
building INTI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider INTI International University
content_source INTI Institutional Repository
url_provider http://eprints.intimal.edu.my
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Tiong, Jian Xi
Comparing the Importance of Luxury Value Perceptions and Purchase Intentions between Modern Believers and Non-modern Believers in Malaysia
description Segmenting the population assisting marketers to bridge the gap of the rapid changes based on uncertainties of desirable needs and wants. One of the most noticeable market segments throughout the studies is psychographic segmentation by adopting both psychology (e.g. lifestyle) and demographic profile (e.g. age) bases. The objectives in this study is to examine the value perceptions of modern believers and non-modern believers, quantitative approach is adopted as this suited the best for descriptive and casual research. Independent t-test, partial least squares structural equation modelling (PLS-SEM) and partial least squares multi-group analysis (PLS-MGA) techniques were adopted to analyse the collected data. The findings suggest that, in general, consumers in Malaysia perceived combination of price and quality values (positive relationship) are equally important than expressive values. Whereas, modern believers deemed to have greater self-directed value perceptions and functionality value perceptions than non-modern believers. In short, this results is aimed to assist luxury brand managers in Malaysia to develop a coherent and integrated long-term strategy that fits into this unique yet collectivism society.
format Thesis
author Tiong, Jian Xi
author_facet Tiong, Jian Xi
author_sort Tiong, Jian Xi
title Comparing the Importance of Luxury Value Perceptions and Purchase Intentions between Modern Believers and Non-modern Believers in Malaysia
title_short Comparing the Importance of Luxury Value Perceptions and Purchase Intentions between Modern Believers and Non-modern Believers in Malaysia
title_full Comparing the Importance of Luxury Value Perceptions and Purchase Intentions between Modern Believers and Non-modern Believers in Malaysia
title_fullStr Comparing the Importance of Luxury Value Perceptions and Purchase Intentions between Modern Believers and Non-modern Believers in Malaysia
title_full_unstemmed Comparing the Importance of Luxury Value Perceptions and Purchase Intentions between Modern Believers and Non-modern Believers in Malaysia
title_sort comparing the importance of luxury value perceptions and purchase intentions between modern believers and non-modern believers in malaysia
publishDate 2013
url http://eprints.intimal.edu.my/776/1/106.pdf
http://eprints.intimal.edu.my/776/
_version_ 1644541300636123136
score 13.211869

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