Factors That Determine Satisfaction between Asian and Western Travelers Staying In Malaysian Hotels
This paper aims to examine the factors that measure different satisfaction between the Asian and Western travelers during their stay in Malaysia. Meanwhile, it seeks to analyze the importance of the tangible and intangible factors in the hotel industry. The research questions are utilized to measure...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/695/1/MBA%2090.pdf http://eprints.intimal.edu.my/695/ |
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